There are many WordPress themes; free, customized, responsive, and premium. Deciding on a theme for your website is essential; choosing a theme and installing it will completely transform how your website is built and your content is rendered.
Here’s the thing, you, as a marketer, probably have a design in mind for your website or your client's website. You’ve also perhaps tapped a designer to help bring that website to life. When you start looking at WordPress for themes to build your site on, you’ll need to know a bit about the capability of those themes and perhaps if you’ll need to make that capability with a completely customized theme. Your WordPress developer can help you figure out these things, but it’s also essential to understand why a piece will work for your website.
Types of themes broken down
Three main theme types associated with WordPress include Free themes, Premium themes, and Custom themes.
Free Themes
Thousands of Free WordPress themes are available; a few default free themes include the Twenty Twelve and Twenty Thirteen. Free themes are also built by professional developers, and their biggest benefit is that they are free. Free themes do come with their disadvantages. However, they lack support and regular updates, most are not SEO optimized, and they are harder to customize and afford fewer features. If you do choose a free theme make sure you do your research or ask your developer to justify their use.
Premium Themes
Premium WordPress Themes are premium because they are high-quality themes built by professional WordPress developers for sale. Added benefits of premium themes include SEO, optimization, support, quality, and flexible customization.
Custom Themes
You can have a Custom WordPress theme built for a truly unique to your business or client and an equally sophisticated interface. Custom themes are more expensive than the premium or free option; however, they are often necessary for websites running eCommerce stores. It is also essential to consider that your WordPress developer can manipulate a premium theme through customization to create your website. This is often a cheaper option that still delivers the highly optimized and brand-forward site you need.
If you require a custom theme, choose a developer who will offer continued support and maintenance and factor in what that will look like moving forward from a cost perspective.
As mentioned above, your website developer can help you to choose and understand what theme will work best for your WordPress site. You should have an idea now of the "need to know about WordPress themes."At the end of the day, you want a simple and easy site to use from a back and front-end perspective. For more information about WordPress website development, click here.
