Getting on the phone with people, or taking the discussion offline, is the next logical step for any digital marketing process. Your target customers are already going online to search for problems. A markter's job is to find those searchers and take them out of the noisy online world and into a quiet one-on-one discussion with you and what you bring to the table. Taking customers offline and into a phone call is one of the main things marketing managers, marketing departments and marketing agencies struggle with.
When you're out job-hunting you are the marketer and the product is yourself. First, you apply online in a noisy world of resume databases, job-boards and anonymous resumes@companyname.com email addresses. Then, if your lucky, someone will reach out back to you for a phone call. An offline process. To get to that offline process you need to be creative otherwise you'll be stuck in a noisy crowd forever.
Enter Angela Copeland. Angela is a career coach and CEO at Copeland Coaching. She also is the host of the famous Copeland Coaching Podcast. She speaks to top hiring managers, recruiters, students and job candidates every day on landing their dream jobs. She also knows that to get her clients into those offline conversations they need to be creative, which she shared with us in our call with her. Increase phone traffic with the tips and tricks Angela shared with us and apply them to your marketing strategy.
Angela has also published the widely popular Breaking The Rules & Getting The Job eBook.