Syed is a popular Customer Success Manager. He’s travelled and worked in many countries. Syed is a fan of WordPress and was doing a huge WordPress project for a big eCommerce shop in the Middle East. He signed the contract with the parent company and didn’t talk with the end users until the site was done. He built a site the IT department wanted, but the marketers didn’t. It led to a huge shakedown and some 4 letter words being thrown.