Which CRM should you choose, HubSpot Vs Zoho? This is arguably one of the toughest decisions marketers have to take when they are expanding the horizons of email marketing, lead capture, and management. HubSpot is 100% free forever to a certain limit and the limit is way higher than that of Zoho. To enjoy some of the additional perks that enhance your campaign’s performance and ease the job, you do have to feed some money to HubSpot CRM. On the other hand, Zoho has limited features, but it is reasonably priced when we see other major CRM softwares. So, we are down to discuss the two most popular CRM softwares that get the job done without drilling a hole in your pocket.
What do you get in Free HubSpot CRM?
These 23 features are good enough to manage your lead management, email marketing till you feel the need for landing pages, live chat, conversation bots, marketing automation, A/B testing, call-to-action, video hosting & management, blog, social media, SEO among other features.
When the marketing team is capable enough to convert for you, then equipping them with good CRM plus tools is never a risky bet.
What do you get in Free Zoho CRM?
Zoho’s free CRM also has quite a long list of features, which keep on increasing as you upgrade your plan. Both the software cover from the standard to pro features your marketing teams in their respective plans.
HubSpot is free for unlimited users. Adding the CRM Plus plan to it the costs go up significantly.
Zoho is free for three users only. But, when the paid plans are explored, the pricing is way lower than the HubSpot.
You add 1 more user and the cost doubles up. And if you have a 10-member team, that cost will jump 10 times. So, even if the price looks lower, the final price you pay depends on the team size you have.
It’s Free: You can’t argue that. You can run your campaigns as long as you want because it is free for life.
Unlimited Users: Even when your business expands and you have more team members, you won’t have to worry about the added cost of the CRM.
Live Chat: Live chat is also free for all users whether free or paid.
Integration: Seamlessly integrate your HubSpot CRM with third-party apps or HubSpot’s products that cover other aspects of your business.
Customer Support: Email, live chat, call, or community, HubSpot got you covered to resolve your queries. Zoho gives you basic support in the free version. Even in the ultimate plan, you have to pay extra to get their premium or enterprise-level support.
Easy Usability: HubSpot gave a new life to inbound marketing methods. Their whole CRM and the terminology used in it revolve around that. After using it a couple of times, you will be able to use it comfortably because all the important options are easily accessible.
Marketing Automation: HubSpot’s marketing automation features are premium and mature than Zoho’s.
HubSpot CRM Pricing & Plans in Detail
HubSpot might not be suitable for a complex marketing and sales process. HubSpot does offer a decent eCommerce solution with Shopify and Snipcart integration, but it is only good for a limited product line.
The free version of the CRM does have decent features, but when you need the paid ones, it becomes costly in comparison to Zoho.
Reporting could have been more detailed and in-depth.
Value for Money: The top plan of Zoho CRM is way cheaper than that of HubSpot’s. The cost only increases if you keep on adding team members. You have to pay the entry-level HubSpot’s price to Zoho to enjoy the most (if not all) premium features.
Integration: Zoho too integrates well with many third-party and in-house apps. Over 200 applications are available covering various features such as finance, business operations, email marketing, meeting scheduling among others.
Analytics and Reporting: Zoho’s analytics and reporting are detailed in comparison with HubSpot.
Business Outshines the Platform: When your business grows and your marketing team demands more freedom and features in the tool, they don’t get that punch in Zoho. Your business needs seem bigger than what Zoho has to offer.
Contacts Still Don’t Convert to Leads: Users have been demanding this feature for quite some years, but Zoho doesn’t seem to bother. You get two different tabs for leads and contacts respectively. If you initiated contact with a prospect you put it under the Contacts Tab. But, when it becomes a lead, there’s no way to shift that contact automatically to the leads tab. You have to fill in the details again in the leads part or you can export the list of contacts and import that again in the leads tab. HubSpot manages contacts and leads perfectly.
Where your business is positioned tells which software is right for you.
There are many such scenarios that depend on the position of your business. It’s like a fight between Apple and Samsung. Both are good, both have good products and sales figures, but your requirement tells which is best for you.
Do you love read comparison blogs? Read a Shopify and Snipcart comparison.