A new business website is always an exciting time.
Whether your redesigning your current website or building your startups first website, if you've chosen WordPress as your platform, you've made an intelligent decision. You'll soon find that WordPress is intuitive and easy to use. You will also find that the opportunities for your website build are endless.
You are probably conducting research to familiarize yourself with the platform and that's smart. Whether your building the website yourself or are thinking of commissioning a marketing or web development firm to build it for you, it's important to ensure you have your bases covered. Here are our top four tips for working with WordPress.
Take security measures for your Wordpress site
Because WordPress is one of the world’s leading website platforms, they are also a natural place that hackers and spam bots navigate to. It is incredibly important to secure your WordPress website and there are a number of ways that you can do so:
- Choose a secure host
- Backup your site
- Implement captcha forms
- Choose strong usernames and passwords
- When there are updates, update your WordPress site
Use plugins to build out your sites capabilities
In our last blog on WordPress, we covered some of the benefits of Plugins. There are a few Plugins that are free to download that we believe are essential to any businesses Wordpress website. These Plugins cover a lot of ground from contact forms, to analytics and spam reduction.
Plugins we recommend that you download:
- Contact Form 7
- Google Analytics
- Yoast SEO
- Google XML Sitemaps
- WP Database Backup
- Jetpack by Wordpress
Implement SEO
Wordpress is designed to easily position your company and website for strong organic reach. Start by titling your pages and your permalinks for Google searchability, same goes for image alt tags. Take your SEO capabilities a step further and download an SEO plugin like Yoast. This will allow you to set a target keyword and write detailed meta descriptions.
Implement your custom WordPress needs
As a marketers or business owners, starting and managing your own WordPress site can be daunting and while the system is easy to use, it has room to evolve with customizations. If you’re a marketer building out a WordPress website and have custom needs beyond your capabilities, then you need the help of a web developer who specializes in HTML, CSS, JavaScript or PHP. Same goes if you can’t find a Plugin to meet your needs, you may need a custom Plugin built to power your site. There are many WordPress professionals out there, who you can outsource WordPress services from. It is important to invest in essentials that will help you to deliver and sell your services online.
To get more tips for working with WordPress and to learn what a WordPress website can do for your business, connect with Computan below.
