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Connectors for Integration: What Are Those and What Do They Do

Posted by Simranjeet Singh

web development, App Development, integrations

Connectors enable businesses to integrate directly with the APIs of the apps they want to use. When you use a SaaS platform, an ERP, a CRM, or a CMS, you always get a list of third-party apps with which you can integrate your current software solution. For example, you see HubSpot + Shopify integration, HubSpot + Snipcart integration directly available with the tools. However, when it comes to integration WordPress to Salesforce, you need middleware aka connectors such as Zapier.

 

What is a Middleware or a Connector for Integration?

The connectors sit between the two APIs or you can say and the ends of the connectors are APIs. The connectors receive data from one app/solution and process it to make it understandable and accessible in the other app/solution, regardless of whether any direct form of integration was available in the two apps/solutions. 

 

Using connectors, a business can easily connect with popular ERP (Enterprise Resource Planning) software solutions, EAS (Enterprise Application Software), SaaS (Software as a Solution) platform, Marketing Automation solutions, eCommerce platforms, CRMs (Customer Relationship Management), social applications, and others to integrate business processes. Connectors follow all the API rules, authorization, data transformation parameters for successful and secure integration.

 

Meaning – If there is no "Salesforce to JIRA" integration available, you can do still integrate them both using a connector allowing users to access full Salesforce or JIRA functionality.

 

Salesforce Jira Integration

 

Regardless of the two software applications you can integrate, you can do more than CRUD (Create – Retrieve – Update – Delete) the data. You can transfer the random set of data from one or more sources to organized data for another app/solution for a seamless business process.

 

You don’t have to look for integration functionality with individual apps. The connectors give you the freedom to connect with multiple applications. LeadsBridge, for example, lets you connect with 370 tools lead generation tools and advertising platforms. Here are a few examples from LeadsBridge.

 

Leadbridge connectors

 

Let’s consider another example, if you are using Google Analytics to keep track of website traffic and different analytics of Facebook Page, Twitter, YouTube, Pinterest, LinkedIn respectively to keep track of your social media progress, you have to visit each platform separately to see the progress. It would be difficult for your marketing manager to bring all the data in one place, study it, and take further. In such scenarios, you can use data and analytics connectors such as Adverity to see all the insights and analytical data in one dashboard. It saves you time and effort to see the analytics from all your data sources and marketing platforms in one place.

 

data-and-analytics

 

Similarly, you can connect two platforms for various purposes and actions because every connector offers you a range of methods and actions to use for the integration process in an easy drag and drop method. The list includes advertising platforms, analytical platforms, web services, database providers, cloud-based file-sharing platforms, documents, spreadsheets, eCommerce platforms, and payment gateways, among others. Anything you can think of to make your business process easy and you need integrations with other platforms, solutions providers, SaaS, or web apps, with connectors you can do that.

 

What are the alternates to Connectors?

If you still haven’t found the right connector for the integration you need, don’t lose hope. Computan’s dedicated developers can build custom integration solutions designed for your specific requirements. It will connect your platform to SaaS applications that you have not found in any of the providers’ library. You won’t have to spend money on the rest of the connectors that you get when you buy a packaged deal from the provider.

 

Shopify Connectors

 

Adeptia connector easily connects your Shopify store for data sharing or automation with any other business application that you are using. And, it does it in both the ways i.e. if you are a Shopify user, you can connect third-party apps to Shopify. And, if you use any other CMS and want to connect Shopify to it, Adeptia connector does that as well. It does so by offering two variations of their solution.

 

Trigger: The trigger component allows you to connect your Shopify app with any other third-party app such as Freshbooks, Dropbox, Twitter, Facebook, NetSuite, Magento, BigCommerce, Marketo, and even HubSpot. However, HubSpot and Shopify Integration are available by default.

 

Action: The action component allows you to sync your data from any third-party solution into Shopify.

 

Let’s Take an Example of Box Integration with Shopify

 

In Case of Trigger: If an order is placed in Shopify, a file is created in Box with a specified name and location.

In Case of Action: Any file added in the directory of your Box account, a product is created in Shopify.

Zapier as well offers Box and Shopify integration through connector

 

HubSpot Connectors

 

Adeptia connectors work the same as they do for Shopify. You can use Trigger and Action components or just one. Adeptia and Zapier both offer HubSpot connector for Shopify, Salesforce, Google Drive, FreshBooks, Xero, QuickBooks Online, Facebook lead Ads, Slack, Eventbrite among others. There are over 300 applications available on Zapier that you can connect to HubSpot.

 

For example; In the case of HubSpot Salesforce connector Integration

 

Trigger: If you create a contact in HubSpot, a lead is created in Salesforce

Action: if you create a lead in HubSpot, a contact is created in HubSpot

 

It really depends on which purpose you are using Salesforce and HubSpot respectively.

 

HubSpot and Shopify integration is available to run your own eCommerce store via HubSpot as we all know HubSpot doesn’t have its own eCommerce solution or support. Hence, doing it through Shopify is a viable solution. You can have your regular website setup on HubSpot, with product pages and prices listed. Once you integrate that with the Shopify button, you can have a fully functional eCommerce store built on HubSpot and eCommerce functionality provided by Shopify.

 

If it is the other way around i.e. you run a Shopify store and want to manage the marketing through HubSpot, then every customer you get on Shopify is listed as a contact on HubSpot. From there, you can nurture to resell and make them your repeat customers.

 

There are thousands of such workflows that connectors allow you to manage between two independent apps, that too without using a line of code. It’s all plug-n-play or you can say drag and drop.

Simranjeet Singh

Written by Simranjeet Singh

Writer | HubSpot Certified Inbound Marketer and Content Marketer