Magento is a wildly popular eCommerce platform offering several benefits for businesses opening an online store. Magento eCommerce solutions offer basic marketing options for businesses. However, some integrations can take the marketing for online stores to the next level.
One of these integrations is HubSpot. HubSpot and Magento can work together to build online stores with strategic inbound marketing plans behind them, increasing sales by converting abandoned carts into sales and personalizing eCommerce emails. Here is some information on how HubSpot and Magento work together.
Easy To Get Personal
With HubSpot, you can get back those customers who abandoned their carts. You can use HubSpot to personalize your follow-up emails with names, images, and links to the products they left in the cart. You can also use HubSpot emails to integrate with Magento's up-selling shopping cart features, creating personalized emails for people who purchase your top-selling items.
HubSpot makes it easy to get personal with automation. Using the workflow tool in HubSpot, you can set up a timed email series of personalized emails, automating the follow-up or up-selling process. This makes for less work for you - and an increase in sales overall.
Create Specialized Lists
With HubSpot and Magento, you can create highly customized and specialized lists to be sure you're speaking directly to the right customer and not bothering customers who aren't interested. By using Magento eCommerce solutions, you're already capturing a lot of data about the shoppers in your store, and with HubSpot, you can harness that data.
Integrating these systems syncs all historical data on customers. This is ideal for launching a new product when you can create a list of customers who have purchased similar items. You can also build lists of VIP customers, segmenting based on total order value over a certain amount.
Turn One-Time Customers Into Repeat Customers
The lists that can be segmented in HubSpot can also increase sales. By automating workflows, you can reach out to customers who haven't purchased over specific amounts of time. If you have customers who only bought one time and didn't repurchase anything after a certain amount of time (whether that's a week, a month, or three months - it's up to you), you can enroll them in a workflow to promote further sales.
You can also use HubSpot's Smart Content tools to help you personalize the customer experience, not just online. Smart Content allows you to change what a visitor sees on your site according to specific rules you dictate. For example, suppose a customer buys something within a particular category. In that case, you can set a law stating that a person will see the homepage hero image as a featured product in that category. This tailors the experience to that customer and can increase your sales.
Partner With HubSpot and Magento Ecommerce Developers
By partnering with a team of Magento eCommerce developers working in HubSpot, you put yourself in place for great success. Click below to learn how Computan can help you with your Magento eCommerce solutions.
