As a marketer, you must ensure your clients have the best possible website. After all, companies approach you to redesign their website because you've done a great job marketing your agency and team as a website design master.

Planning and designing a web page involves a lead generation and content strategy, a design vision, and, most importantly, a strong project manager.

If your marketing agency can hone in on your ability to produce sales-driving websites, you'll position yourself for growth in reputation and incoming business.

Website planning - The big picture

Creating the perfect website for your client comes down to your knowledge base. The process of a website redesign should involve answering and asking many questions. Undoubtedly, your client's number one and two questions will be how much will this cost me? And when can you deliver my new site? We all know building a great website is so much more than that. Before redesigning the website, you must research, analyze KPIs and existing analytics, and meet with the clients to understand their brand.

How to plan a website redesign

You probably already know how to do this; the question is how to improve the process you already have. Establishing several steps in each stage of the process is always a good idea. From what you want to accomplish from the first meeting with your client to how you conduct market research and how the design is determined to what happens in development, all these steps are equally as necessary. The better you are at figuring out how the process should work within your agency, the better you will get at driving your website redesign growth goals.

If you want to see a fine-tuned website redesign process, click here to download our free ebook.

Finding the right staff or outsourced partners

Redesigning a website is all about teamwork. The client, marketer, designer, and developer must put in their fair share of work to make the dream a reality. Everyone needs to work with each other well and be on the same page from a goals perspective. This may mean you need to establish a well-oiled in-house team, or it may mean you need to look outside of your agency to find a team that can help you reach your goals. For instance, our company is the back-end partner to many marketing agencies. Where they handle the strategy and design, we take the development off their hands. In either situation, there should always be a project manager who can track and manage each moving part.

To plan better website redesign projects, you need to pinpoint each step of the process and create a system within each that works for your team. Developing a process that works for your agency and committing to following it is your best plan of attack. That process will evolve as you grow and learn more about your team, but once you find certain aspects that work, stick with them. To get more granular and to know precisely how to optimize your website redesign projects, download the E-book below.

Elements of a website redesign