Social media is a "wild kingdom” tough and hard.  Managing a company's social media identify needs structure.  First off, pick your battles and establish a framework to decide what social channels a business unit should use or have.  After all, there is a reason why most digital marketing and social media experts only last 6 months to a yearSteve Jobs was an important leader to analyze and learn lessons from. Beyond his cultural and technological contributions, Jobs offered leadership lessons that can be gleaned from his own words. Below are 3 lessons from his quotes


The first one is “The Risk Lesson.” Innovation distinguishes between a leader and a follower.  The best leaders have the vision to understand that fact and the tenacity to lead an organization to prosperity despite organizational inertia and resistance. ,

The second lesson is “The Team Lesson.” Scrutinize new ideas when they come in.  Move them around, see what different people think, argue with people about it, and get different people together to explore different aspects of it quietly.  Just explore! In almost every area of life, teams make better decisions than individuals.

The third lesson, we learn from Jobs is “The Perseverance Lesson.” Jobs was convinced that about half of what separates successful entrepreneurs from non-successful ones is pure perseverance, and this is a requisite skill of all effective leaders. Perseverance is the best lesson to learn for any job, but even most vital for a job in the world of social media or digital marketing because change happens quick.  Plus you need to try many different tactics because you rightfully don't know what will or won't resonate with your audience to get the content engagement you want.

These tips can help you basically anywhere!  Read our ebook for 25 quick tips on building websites that drive conversions, leads and sales if you are still looking for ways to drive conversion from your digital platforms

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