The dilemma of choosing a native integration versus custom integration doesn’t get resolved with empty speech or idle talk. Clients want an exact answer to this because their business processes’ smoothness and data management depend on this. The two tools up for integration must connect in the way their business requires.
The two tools you want to integrate
They must talk to each other like soulmates
Data-sharing features must meet your business need
What one tool sends, the other must read
Now, Native or Custom is the question
Wait till the end of the blog. It is my suggestion
What is Native Integration in HubSpot?
Native integration in HubSpot refers to the ability of different third-party tools and features to work seamlessly with HubSpot without requiring external support. Native integrations allow businesses to streamline their processes, automate workflows, and gain more powerful insights and reporting capabilities on their favorite tools. Examples of native integrations include HubSpot's integration with Salesforce, LinkedIn, and Google Calendar. With native integrations, businesses can improve efficiency and productivity by consolidating their data and tools within a single platform.
How is Native Integration Limited?
The pre-loaded software serves only limited functionality. You are good to go if those functionalities align with your business needs. If this doesn't meet your business processes, then native integration is useless because you can't make many changes/editions. That's the only huge limit of native integration because you only got a few dataflow options.
When Does Native Integration Work?
Native Integration works best when both applications have similar or compatible data formats, APIs, and your subscription to both the tools and workflows.
Let’s Take HubSpot and Xero Integration as an example.
Native Integration is available to sync:
- Xero Contacts to HubSpot Contacts and vice versa (Bidirectional)
- Xero Invoices to HubSpot Invoices (Unidirectional)
- Xero Items to HubSpot Products and vice versa (Bidirectional)
All these come with default mapping. If these satisfy your requirements, you can achieve successful results with native integration.
Similarly, we have to check for every tool and its data mapping capabilities before we can conclude that native Integration will be successful.
It is a native integration rap
Connect your HubSpot with all kinds of apps
Be sure to know its limits though
There are some fixed data mapping rules that y'all have to follow
If what it does meets your business need
Native integration is correct for you. You may proceed
What is Custom Integration?
Custom integration refers to designing and implementing custom code solutions to integrate different software systems with HubSpot to create a seamless and automated workflow.
Custom integration provides a tailored solution to meet specific business requirements and allows multiple systems to work together more efficiently and effectively.
It may involve using APIs, integration connectors, and programming languages to create a bridge between systems and enable them to exchange data and communicate.
How is Custom Integration Limited?
So far, there is no limit to custom integration as long as the software/tools/applications in question have the required functionality to proceed. We have seen it in the integration requests where the client wanted specific data in another particular format from a tool; let's say 'Bob,' but Bob doesn't allow data sharing to HubSpot.
There's no way an immediate solution can be built if the foundation of integration, i.e. (data) is not available for sharing.
A couple of things can be done here.
- Reach out to Bob's team and ask them to allow data sharing for all tools
- Build a custom middleware from where data is fetched from Bob, and then it gets transferred to HubSpot as the client wants.
When Does Custom Integration Work?
Custom integration works when a customized solution meets the specific needs and requirements of your organization's unique use case.
Let's again take Xero and HubSpot Integration example;
- Xero Contacts to HubSpot Contacts and vice versa (Bidirectional)
- Xero Invoices to HubSpot Invoices (Unidirectional)
- Xero Items to HubSpot Products and vice versa (Bidirectional)
It looks like native integration meets the business requirements. However, our client approached us with a unique set of requirements.
- Xero Invoices to HubSpot Deals
- Xero Companies to HubSpot Companies
As you can see that these dataflows are not available in a native integration. For this, we had to build a middleware, fetch data from Xero in the middleware using APIs, and then share the data with HubSpot.
Computan Integration experts mapped the data fields in an exact manner to make the integration successful.
This is about custom integration
No one-size-fits-all approach, its innovation
Your business got its own unique need
And you want a precise solution, agreed?
If you got any custom integration requirements mate
Let’s chat, and let’s custom integrate
