WordPress is the most popular blogging and website platform. It's also the easiest to use. If you're looking to start a website, WordPress is a good place to start. In this article, I will share some of the best WordPress tips you can use to create a simple website. And, it is sometimes better to have a simple WordPress website rather than making it complex using the tech stack tools you don't need.
Creating a Simple Website
A simple website is the best way to start. It is the easiest way to get your business's online front up and running. And, by being quick, I don't mean that you compromise on your website's professional look. That's how good WordPress resources are for websites. You can start with a free theme, but I recommend using a paid theme to have complete control of the theme.
Paid themes are beneficial since the theme developers keep them updated. You may or may not like the fancy design, features, or function updates, but you want security updates to protect your website. And that's crucial. And, with good paid themes, you get ample customization options required to make your website match your branding guidelines.
With every complex layer you add to your website, you need to invest in the correct resources to operate that layer; otherwise, you won't get the right ROI on your investment. Let's say you invest in a headless CMS tool. The tool is good; it solves the purpose for many businesses, and everyone is talking about it. But do you need it, or you are just buying it because everyone's doing it and you don't want to feel left out?
It's like upgrading your iPhone every year. The previous model did everything you wanted it to do for you, but you still upgraded it because why not? Everybody's doing it. The newer model offered new features you didn't need in the first place, but Advertisements made you believe you needed them.
Tips for Making A Simple Website Popular
Coming back to WordPress from Apple. WordPress has a very easy-to-use interface. It has a lot of plugins that can be used to add features to your website. As a result, it is often easier to build a website with WordPress than to use a different platform.
Whatever decision you make to build a website, ask yourself these
- What does my business website need?
- The solution I have, what purpose does it serve?
All your choices and decisions come down to these basic questions. And, to make things work for you and keep it simple, you only need answers to these two.
Do not think that your simple WordPress website won't stand against the competition. If you thoroughly research keywords and properly place them in Meta Titles and Meta Descriptions of the pages. Have good content regularly posted on your website as blogs, and promote the website on social media channels. If your content quality is good, the website traffic will increase, and people will visit your website repeatedly, even if it is simple. The value you will add through your content will overshadow everything.
Simplicity Cuts Cost
Let's see the basics you need to run a successful website.
Keeping a simple website makes the development process quick and easy. A WordPress developer with advanced basic knowledge of PHP can give you a good-looking and well-functioning website by using only basic coding, themes, and plugins. You won't need anything else. It takes less time to develop a simple WordPress website and costs less.
You can achieve mobile-friendliness on your simple WordPress website and your complex website. But consider the added cost of making the website responsive when you have headless CMS tools and loads of visual and functional features on your webpage. You need skilled personnel to work around the new tech.
Better User Experience
Mobile-friendliness is part of user experience, but the general UX term covers desktop too. Clear background and text contrast, visible buttons, items not close to each other, and lesser steps to conversion, among other things, are considered in user experience. More elements on the page, like the floating social buttons, chatbox, dialog boxes, and exit intent box, make it so tough to read the website's primary content, and all these different CTAs confuse the reader about the next step.
It is tedious to make a website user-friendly when you have so many extra element layers added to the page. You can add as many as you want, but remember, you have limited space on the screen. So, use it wisely.
Website Page Speed
Another important factor that is responsible for users staying or leaving your website. Fast-loading websites keep the users on the page, while slow-loading pages wade away the users. Nobody wants to see a loading sign on the page, even for 5 seconds. 0-4 seconds is the best page loading time, according to the Portent.
It is simple mathematics, more elements on the page, more things to take care of at the backend, slower the website, or it will take more effort to make the website faster. A simple webpage that serves the purpose gets loaded faster.
Want to check your website speed? Here's Braython, a website speed-testing tool built in Computan's backyard. You put your name, email, company name, and website URL, and in a few minutes, you get a combined website speed report from major website page speed testers all in one place.
The end goal of having a website is to convert visitors into customers. You can do that by keeping it simple. There's a Strategy dedicated to simplicity, i.e., KISS – Keep it Simple Silly. Do not clutter your webpage that might confuse the audience. Keep a clear call to action so that people can know what to do next once they have grasped the information from the page. Once you collect the data from webpages, you can have your favorite CRM tools to collect, process, manage and activate that data for your inbound and outbound marketing campaigns.
Simpler is sometimes better. Not everything that glows is gold.