HubSpot WooCommerce native integration offers a data flow that meets most standard business scenarios.
WooCommerce Contacts – HubSpot Contacts
WordPress User Meta Fields – HubSpot Contact Properties
WooCommerce Orders – Deals
WooCommerce Products – HubSpot Products
WooCommerce Order System – HubSpot Ecommerce Bridge
WooCommerce Order Fields – HubSpot Deal Properties
The custom integration project that Computan received had a different goal. The goal was to sync HubSpot Quotes with WooCommerce Orders, which is unavailable in the standard data flow shared above.
When a salesperson creates a quote in HubSpot, it should be created as an order in WooCommerce. The complete data flow is shared below.
Create HubSpot Orders/Quotes – Become Order in WooCommerce
The above WooCommerce Orders – Become Products in WooCommerce
Products in WooCommerce – Products in HubSpot
Some data flow routes were possible only through custom integration, which made it slightly different from the WooCommerce HubSpot integration done through MakeWebBetter. Although we have assisted our clients with integration through MakeWebBetter, this one had challenges and complexities that could be dealt with using custom integration.
When would a custom integration work better than a marketplace plugin or vice versa?
In general, whenever you look at the integration documents/features on the integration provider’s website or a connector’s website, you usually see the data flow examples possible through that integration. Suppose your business processes have similar data and information flow requirements, and your goal is achieved through that. In that case, your integration requirements can easily be met through the marketplace plugin.
Even if one requirement in the data flow does not align with the plugin’s standard data flow, your integration goals can't be met through native integration. Custom integration is the way to go in that case.
Connectors such as Celigo use the most popular data flow requirements as a default to meet the standard requirements of most business processes. They also offer to customize the template data flow a little to expand the accessibility of their services. But they, too, miss a point here and there.
We at Computan tried to achieve a complex goal through Celigo HubSpot integration, which seemed doable at first. However, it was so complex that even Celigo’s customization couldn’t help it. We didn't get complete platform support to meet the integration requirements.
The HubSpot WooCommerce integration wasn't possible through the built-in plugins because HubSpot Quotes API doesn't provide Webhook action. Hence, we had to use our custom AWS solution, SNS services architecture, and a WordPress plugin. Hence, we took the custom integration route.
