HubSpot has a cloud-based interface, inbuilt analytics software, an easy and visually pleasing interface, and drag-and-drop functionality for building a webpage. It offers all the resources that eliminate your dependency on third-party platforms, which makes it a more secure option, if not invincible. It also has buckets full of tools that help you with on-page SEO, social media marketing, email marketing, and all lead-generating, lead nurturing activities.

Being a HubSpot partner, we have our roots deeply embedded in it. We do get certain Partner-Exclusive benefits, white-labeled content, etc. But is HubSpot that glove that fits every hand? Probably not, and for the rest of the hands in the world, we have WordPress.

WordPress is the most powerful and popular CMS online, featuring over 60 million websites.

When is it better to build a website on WordPress than HubSpot?

Custom Functions: It is relatively easy to customize your WordPress theme. Sometimes, changing the fonts, colors, or favicon is as easy as using the Customizer. You can also add a new template file to an existing theme that requires you to make a brand-new child theme. Using a WordPress plugin, you may quickly and securely add custom PHP code to your Website without using an external editor. This can be done quickly from the WordPress Admin Area. All you need to do is input your unique PHP code to the area on the plugin page, and this plugin will take care of the rest. It will automatically incorporate your PHP code without altering your theme files or slowing down your Website. Bratislav Brankovic, HubSpot Project Manager, feels 'we have limited options to create categories and subcategories in the blog. In WordPress, you have a lot to test your creativity there' 

SEO Friendly: A website's most crucial aspect has a search engine-friendly interface to gain more audience. WordPress is, fortunately, SEO-friendly. Its themes and plugins help create appealing, functional, and professional websites. You must use the WordPress SEO plugin to improve your site so that it receives more visitors. WordPress has incredible plugins that increase site speed and boost your Website's search engine ranking. Over 3 million websites employ the greatest SEO plugin, All in One Seo (AIO SEO).

Easier to Fetch from the Plugin Market: Your WordPress site's foundation is made up of plugins. They add crucial features to your Website, whether you want to add contact forms, boost SEO, speed up the site, build an online store, or provide email opt-ins. A plugin can accomplish anything your Website needs to do. There are more than 55,000 plugins in the WordPress Plugin Directory.

Safe and Secure: Publishers should take website security seriously and adhere to standard practices if they want WordPress to be secure. The best methods involve:

  • Utilizing secure plugins and themes
  • Maintaining responsible login processes
  • Employing security plugins to monitor your site
  • Updating frequently

The WordPress infrastructure is among the strongest ever created and is built to be safe from hackers and other attackers. Access to backend language and database is also a plus point where you can keep it more secure. In case of HubSpot, you don't have that privilege. Husaifa Ahmad, HubSpot integration expert says 'we have backend language and database access in WordPress but not in HubSpot.'

Learning Management System of WordPress: WordPress is frequently used to create blogs, company websites, and online marketplaces, but the platform may also function effectively as a learning management system (LMS). WordPress is an efficient, powerful, and economical software perfect for delivering online training. The ideal WordPress LMS plugin includes everything required to conduct and grade quizzes, receive payments, and manage your online courses. It is a free learning management system (LMS) that makes developing courses on your WordPress site easier than ever with an intuitive interface, drag-and-drop tools, video tutorials, and more.

Learning Management System of HubSpot: An online learning environment called HubSpot LMS allows users to take certification courses and learn about inbound marketing, the HubSpot platform, SEO, sales, and marketing. HubLMS has all the resources required to launch your customized e-learning program swiftly, including pre-built templates and LMS-specific modules. Their LMS is adaptable enough to help you whether you manage a large company or a small one. The LMS will look fantastic on all devices because of its responsive design.

Why does it matter who is on your team when deciding between HubSpot and WordPress?

Many marketers are familiar with WordPress because it is utilized much more frequently. This platform empowers non-developers to control a website's daily operations. Because of this, WordPress is so well-liked by everyone from corporate marketing teams to professional bloggers. Since WordPress is a content management system, it includes several features that simplify publishing content. WordPress has many responsive theme styles, and users can easily make a static site responsive by adding plugins and changing theme files.

Keep in mind that based on your partnership tier, the cost for HubSpot can increase with every user you add to HubSpot.

The skill level required to edit a HubSpot is about the same. The drag-and-drop options are in HubSpot as well. So, the learning curve is about the same.

Is WordPress cheaper?

Yes, WordPress is cheaper. Good hosting of a WordPress site will cost as much as CMS Hub Starter. The CMS Hub Starter costs $23 per month. WordPress hosting has unlimited pages, functions such as fast set-up and performance, easy-to-add SSL certificates, improved security, automatic updates, better plugin function, tailored support, etc. CMS Hub Starter provides website themes, a drag-and-drop editor, local website development, an app and asset marketplace, all free tools, live chat, forms, reporting dashboards, etc.

Enterprise functions of WordPress: A reliable software platform is essential if you manage huge, enterprise-level websites. Here, WordPress is a fantastic option. There are countless plugins and theme frameworks, many of which have been well-tested and shown to hold up under demanding large-scale operations. Updates and integrations with proprietary systems are frequently made more difficult, whereas vendor lock-in is avoided with open-source solutions.

With open source, you are no longer subject to the vendor's roadmap, price policies, or business choices of a certain vendor. WordPress provides an extensive set of open APIs that your team or agency may utilize to create unique plugins for almost any use case. Knowing that the core team is continually maintaining and enhancing WordPress gives you peace of mind that the CMS will remain a valuable and reliable platform for many years.

Enterprise Functions of HubSpot: Enterprise software for marketing, sales, customer support, content management, and operations is available on HubSpot's CRM platform. Their platform was created from the ground up to be a strong, integrated, and easy-to-use system that promotes improved customer experiences and overall productivity. HubSpot prevents contacts from receiving a flood of emails from your company to maintain the reputation you've worked so hard to establish as efficient, authentic, and true.

To prevent unwanted unsubscribes, HubSpot's enterprise clients can restrict the number of emails a contact is permitted to receive in a certain period. Organizational scale, reporting, and account-based marketing are made incredibly simple with Marketing Hub Enterprise, which stands out from the competition. Sales Hub streamlines your sales process and cuts friction by consolidating your resources and data onto a single, effective CRM platform.

The Difference in Cost to Run an Enterprise Site on WordPress vs. HubSpot

The cost of a WordPress website varies because every business has different design and development requirements. It also depends on various factors such as the number of pages, WordPress plugins, design style, redesign frequency, employment, like working in-house or hiring an agency, website traffic, and website capabilities. However, the typical up-front price for a WordPress website is between $75 and $115,000. The annual maintenance charges range from $75 to $15,000 for WordPress websites.

The cost of your Website in HubSpot is determined by who creates it and the kind of Website you're developing. The key factors include Custom Theme Development, Number of Pages, Cost of Theme from Library, Migrating from one CMS to another, Asset and File Export, Organization and Import, Redirect Mapping, Drag and Drop Editor Enablement, and Custom Feature Development. Depending on the complexities of the Website, a website design using the HubSpot CMS typically costs between $30,000 and $120,000. Website hosting, maintenance, data backups, and other essential services have ongoing monthly expenses, just like all other website management services.