The landing page is a great inbound marketing tool and one of those buzzwords you’ll often hear. If you do not know what it is, we’ve got you covered!

Basically, one could say that the "landing page" is the web destination through which users and visitors arrive after clicking on a promotional banner ad, advertisement, article, image, or email marketing campaign.

This page is also well-positioned in search engines and is the gateway to the rest of your website or blog.

Among the advantages of having a landing page, we could highlight the following:

  • Visitor data collection: When visitors give you their data, you’ll be sure they’re interested in what you offer, and you’ll be able to contact them afterward with services and offers.
  • Getting feedback: A landing page should have a tracking system. This way, you can analyze in detail how much time was spent by the visitor scrolling, how many visits you had, and other important information that will allow you to make decisions about your services.
  • Selling! Yes, of course, landing pages are great selling tools. They’re 100% optimized to help you sell more of your specific products or services; this has to be aligned with the overall marketing strategy your company is pursuing.

Do you think a landing page could be beneficial for your business? Then give us a call, and we'll help you!

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