We know blogging can help generate interest and relevant traffic to a website. There is nothing new there, but the problem is that millions of blog posts are uploaded online daily.
So how do you stand out from the crowd, then? What's so special about your blog post than the other 2-3 million being uploaded today? We talked with Jake Cain, the brand manager at Long Tail Pro, to help. For those who don't know, Long Tail Pro is a desktop software you can use to brainstorm keywords and topics to blog about. The system suggests niche keywords based on your broad business category and calculates how often that keyword is searched each month and how much 'competition' there is for those keywords. It's a marketing tool for marketers!
Jake's cut through the noise year after year on various topics using online and offline tactics (yes...offline tacts to grow a blog). He's also taught his methods to 15-year-olds who got thousands of organic visitors for a school project. More importantly, he knows how to generate traffic with his blog content.
Key Takeaways
-Showcase other businesses in your area that you work with and share the free pub with those businesses. They may share it.
- Blogging for business is not an overnight thing. It's a long-term play, so keep that perspective in mind.
- Think of the questions you already get from customers. These can be great blog posts since your customers want answers and can help you generate blog traffic.
- Ensure you build a subscriber or lead list to capture blog readers. Creating a way to capture names and leads (premium content offers, special event signups, etc.) is a lot more effective than 'signing up for updates.
