One of the best things about HubSpot is its ability to integrate with other platforms, giving marketers the ability to leverage the power of HubSpot combined with a wide variety of other online tools, extensions and systems.
At Computan, we’ve seen and worked with every HubSpot integration you can imagine and we love it when clients come to us with a big idea that uses the best features of HubSpot combined with the best features of other web platforms.
We’ve chosen four of our favourite HubSpot integrations to show the power available to businesses when they effectively use their website platforms with the best of what the leading marketing automation platform has to offer.
Here, we’ll give you a rundown of why you’ll love these popular integrations and also show you areas where marketers tend to come to us for a bit of help, so you can be fully informed before you venture into integrations for your marketing strategy.
HubSpot & Mailchimp
While this may seem like a fairly straightforward integration, by pairing HubSpot with Mailchimp you can get the most out of two very powerful marketing automation and email platforms. It allows you to acquire and process customer data through Hubspot and push this to custom lists build in Mailchimp, which can be hugely important if your business already has a host of templates built in another email provider that would be difficult and time intensive to move over to HubSpot.
Why You Will Love It
✔ Keep your existing email templates
✔ Use HubSpot’s data management and CRM functionality to create advanced, segmented lists
Where You Might Need Help
✔ Setting-up the integration to put the right data in the right place can be complicated
Where Can I Read More?
We’ve created a case study of where we’ve helped a client create a custom HubSpot and Mailchimp integration. You can read it here.
HubSpot & Shopify
Shopify is an incredibly powerful ecommerce platform that is increasingly being used by both online only and bricks and mortar stores due to its ease of use combined with offline stock control and payment systems, making it an all-in-one solution for store owners.
In 2017, Shopify became just as loved by marketers as it is by shop owners as it announced an integration with HubSpot. This integration allows HubSpot access to customer and visitor data from Shopify, giving marketers the ability to create custom workflows for previous customers, access abandoned shopping cart information and create smart lists and segmentation for customers and contacts.
Why You Will Love It
✔ You can upsell and cross-sell like never before, using customers’ previous purchases and buying habits to create laser targeted email workflows that are highly relevant. No more blanket email shots, give customers exactly what they’re looking for
✔ An abandoned cart is like leaving money in your store. Create custom emails to go out to those abandoning their carts to incentivise them to complete their purchase, increasing your sales with a simple triggered email
Where You Might Need Help
✔ Creating custom email templates✔ Creating custom workflows
Where Can I Read More?
We’ve created two posts where you can find out more about this integration:
How HubSpot and Shopify are Made for Each Other
How to Get the Most Out of the Shopify and HubSpot Integration
HubSpot & Magento
Just as with Shopify, HubSpot’s Magento integration gives ecommerce sites a new level of power and insight. As well as the abandoned checkout and customer workflow abilities, you can also unlock HubSpot’s smart content tools, allowing you to personalize the customer experience on the website itself depending on what they have purchased previously.
This allows you to create completely custom user experiences for customers, increasing your conversion rates and customer lifetime spend.
Why You Will Love It
✔ Personalize the experience of your customers and show them the products you know they will like on the homepage
✔ Advanced segmentation means that you can prioritize lists of relevant customers for product launch communications
✔ Use the data that is being collected across the website to inform decisions around future marketing strategy by understanding in detail customer and prospect engagement with products
Where You Might Need Help
✔ Setting up advanced features in HubSpot’s smart content tools
✔ Building advanced lists
Where Can I Read More?
