The paid versions of the listed marketing automation apps are also available for those who want to explore the tools more. But with free performances, you can get a sense of what these apps do and how these apps so when you integrate the free versions of these apps with your HubSpot account. Marketing has many fronts that marketers need to cover. All those fronts have some important tasks that require manual supervision, and some tasks are tedious and can be automated.
You can use the following apps to automate the monotonous tasks in your business process.
1. ManyChat
ManyChat is an easy messenger marketing automation solution for two-way interactive conversations on Facebook, Instagram, and SMS. You can automate responses to standard queries that help you take meaningful discussions forward.
You can create your own Facebook messenger bot to promote your brand. The Bot handles the standard conversations with people who want to communicate with your brand.
What Do Manychat Bots Do?
- The Bot can answer some of the general queries of the customers
- People can book an appointment using the messenger bot
- For eCommerce users, the Bot can also send abandoned cart notifications and order updates.
- It can also send coupon codes to the leads.
- You can also build the Bot for Instagram, SMS chat, and Shopify websites.
ManyChat allows users to send custom field data to any HubSpot form when integrated with HubSpot. In the ManyChat dashboard, you can choose the HubSpot form from the dropdown to which you want to send custom field data. If the HubSpot form is not on the list, enter the form ID. The next option lets you choose the contact properties you want to transfer.
Users can create new contact and contact properties and save them in the HubSpot contact list. The new contact properties will be assigned to your new contacts.
ManyChat even lets you update the contact fields of the existing contacts. You can easily track your leads and customers.
2. Sendinblue
Sendinblue automatically syncs contact between HubSpot and Sendinblue. You update your communications or fields in one app, and everything gets updated in the second app automatically.
This marketing automation app offers one-way and two-way syncing options. You can sync data from one app to another in a one-way setup. In a two-way setup, you can sync data back and forth between the two apps. You have the liberty to choose the fields you want to share.
Sendinblue has features such as email marketing, SMS marketing, chat on the website, CRM, marketing automation of segmentation and marketing messages, landing pages, signup forms, Facebook ads, and more.
With Sendinblue, you enhance the HubSpot account’s capabilities to do more and achieve more.
3. Justuno AI popups
Justuno improves conversion on your website using its AI-powered tech, which helps Justuno in offering personalized messages on websites, lead capture, and insights that help in conversions.
Popups: Analyzing data from several websites, popups, and conversion reports. Justuno designed popups to power up your website for conversions. You can always tweak the design of the pre-built popups. These popups also help you reduce the bounce rate of a website.
Segmentation: Justuno uses all the data points collected to analyze the patterns and identify the website visitors. Marketers can customize their messages based on the segmented lists and pitch them well.
Responsive Popups: You won’t have to make the popups mobile-friendly because they already are. And it is SEO-friendly.
E-commerce: Justuno allows you to engage repeat visitors and increase AOV (Average Order Value) with targeted offers and discounts.
Themes and Assets: Justuno has a huge list of marketing assets you can utilize for your business. Banners, spin-to-win contests, countdown timers, holiday promos, ager verification gates, content gating, socially integrated promos, mobile promos, Facebook messenger notifications, slide-ins, popups, and much more that improves your website’s SEO and conversion rate.
Justuno allows you to run an A/B testing campaign to make the assets work best for your business.
The website visitor data in the visitor profile generated from all the assets in Justuno is synced to HubSpot contacts. You get to see all of that in contact properties in HubSpot.
Justuno’s A/B testing, CTAs, content partitioning, forms, and email tracking features also get synced with HubSpot so marketers can unify the marketing activities and leverage the best from both tools.
4. Mitto
Mitto truly defines its name. The app allows you to improve your marketing through messages on several platforms. SMS, WhatsApp business, Google Business, Voice, Viber, RCS, and whatnot, Mitto allows you to market your business through all these channels through a single interface without any additional requirements. Reach your prospects through their preferred messaging platform.
Marketers can run message campaigns across platforms, send verification codes, improve conversations with prospects, and remove inactive or dead numbers to save costs, and optimize the campaigns. Customer engagement becomes better throughout the journey.
You can easily connect the Mitto marketing automation app to HubSpot using the Mitto API key. HubSpot also offers free consultancy about user flows in message marketing. All the message conversations can be seen in HubSpot contact records. From there, nurturing, measuring, and monitoring leads is easier. All the messaging records are saved on the entity timeline. With HubSpot, marketers can insert variables in messages so that each recipient gets a personalized message.
Using Hubspot filters of industry, geography, position, and others, you can simultaneously send targeted messages to a group of people.
Adding text messages to deal- and contact-based workflows as triggers and action sets the automated workflow in action.
5. CleverAds
If you have ever used Google Adwords and found it difficult to create, edit, manage, and optimize ads, use CleverAds. It is an easier alternative to manage all your Google Ad campaigns. Leave behind the complexity of Google Ads and switch to CleverAds with HubSpot.
CleverAds has inbuilt filters and optimization tools that give you the best keywords to run your ad campaign. Industry-based high-converting long-tail keywords from CelverAds help you come on top of search results. The marketing automation tool also assists you in targeting your Google Ads according to your preferences.
When you integrate CleverAds with HubSpot, the website data collected helps you create personalized ad campaigns automatically. You get the best of HubSpot for website data, Google Ads to run the campaign, and CleverAds for easy management of Ad Campaigns.
6. Scribeless
Scribeless brings back the good old handwritten letter days, so you can add a personal touch to the notes you send to your clients. The AI technology used in Scribeless has analyzed many handwriting writing styles and ink types. It creates real handwritten notes using modern-day technology. This delights the customers. People feel loved seeing someone who has spent time writing a personal note.
You can put your brand name, logo and choose your preferred writing style and paper for the note.
Integrate Scribeless with HubSpot to add the letter activity in the Contact timeline from where you can know the contact status and proceed accordingly. Getting as much information as possible about the contact activity in the lead timeline is always good. You can send more personalized and targeted messages to prospects.
7. Powered Local
Know who your real-world customers are with Powered Local. It converts the data of your real-world customers into digital profiles that include their email, contact info, and social media profile, if available. You can feed the customer data to your ad audience in real-time. The digital profiles automatically go into your HubSpot CRM from where you can target or delight them.
Powered Local offers intelligent WiFi services. The data collected in your CRM can be used for email marketing, social media paid campaigns, and Google campaigns through HubSpot’s robust marketing platform. Lead nurturing through HubSpot is top-notch.
