ChatGPT, ChaptSpot.ai – the word around AI is on every website blog and every social media channel. Some people are excited while some are worried about their job roles in their present companies. Is AI going to replace content creators? Will it replace the coders? And then, there are blogs and social media posts on opinions on AI from tech enthusiasts.
There’s so much going on on multiple levels that the more you read, the more layers you add to the conversation. A sigh of relief for me was these Google guidelines about using AI Content.
Google has long held the belief that artificial intelligence has the potential to change how information can be delivered. Google is about to tell how AI-generated content fits into its long-standing strategy for displaying useful content on Search.
Google's ranking systems reward original, high-quality content demonstrating the following characteristics: E-E-A-T: Expertise, Experience, Authoritativeness, and Trustworthiness.
Google has provided users with trustworthy, high-quality results for years by focusing on the quality of the content rather than how it is made.
Since its inception, Google's primary focus has been rewarding high-quality content. It continues today through its helpful content system and ranking systems that bring up trustworthy information.
The helpful content system was introduced last year to make sure that people who are looking for content will get it that is mostly made for people and not for search rankings.
Google’s spam policies prohibit the use of automation, including AI, to create content primarily to manipulate ranking in search results.
For a long time, Google has dealt with automation being used to manipulate search results. Its efforts to combat spam, which include its SpamBrain system, will continue. On the other hand, spam is made.
It is essential to acknowledge that not all forms of automation, including AI generation, constitute spam. The production of useful content like transcripts, weather forecasts, and sports scores has long been automated. AI has the potential to enable new levels of expression and creativity and is an essential tool for assisting individuals in the creation of excellent web content.
This aligns with how we have always viewed empowering individuals with new technologies. We will continue to take this responsible approach while maintaining a high standard for Search content's overall usefulness and informational quality.
Advice for People Planning to Generate Content using AI
Content creators seeking success in Google Search should aim to produce original, high-quality, people-first content. Creators can learn more about the concept of E-E-A-T.
This way of evaluating your content will help you stay in line with what our systems want to reward you for, regardless of whether you use AI-generated content.
I think AI-generated and human-generated content will co-exist beautifully, just like the hardcore coding and no-code platforms. Even when you are working on a no-code platform, you need a coder at a certain point when your business processes become complex.
Google’s ranking system is automated, i.e., no humans are sitting at the backend checking every content piece, counting the keyword density in the content, and then comparing the content to rank it, not to mention – doing it every second. The whole process is automated. Still, hundreds of different tasks are associated with the same process for which they need human intervention.
