Marketing Technology is important and riding the martech wave can provide great results to business that can invest in the right software and implement them properly.  There are 4 general traits of the best technology that makes it easy to be successful.
In this article, we're going to explore which are those indicators that need to be applied to guarantee success!

  1. Acceptance - Technology has to be accepted by senior management, and the entire company has to have a clear commitment to using it.
  2. Onboarding - Pick technologies that have great onboarding programs.  These onboarding programs will be used to help you get the most out of the products you choose to use.  Sometimes the onboarding process helps a lot more than the actual product does!
  3. Customization - It's important to pick technology that works around you...not you working around the technology.  Customize technology to the objectives and characteristics of the organization. 
  4. Extension - Technology has to ride the same wave as marketing.  Those are key in any martech investment.  One doesn't substitue the other! 

In the end, it all comes down to you making sure your company and staff understand how, and why they should use these new technologies and how important they are for the development and implementation of the overall marketing strategy.


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