Brooke Fitts, co-founder of Jodder, discusses the benefits of working for various businesses. You often have the chance to share some of the knowledge and lessons you have learned before. Brooke shares her advice on how to treat clients and coworkers with consideration in this blog.
Myth: There is no secret RevOps formula. Every business is different in this aspect.
There is no specific RevOps magic formula that fits all businesses. Putting more emphasis on the "who" than the "what" is the best method to create a successful RevOps process. This involves gathering individuals with diverse backgrounds and viewpoints, including digital marketers, business developers, entrepreneurs, and owners of businesses. Finding the ideal group of individuals to collaborate with to design a process customized to the business's particular requirements is crucial.
Who is more important- the people on the RevOps team or the business owners?
Teams in charge of operations require employees, but sometimes, they overlook the kind of people they are employing. It is critical to consider the types of people they want to work with, the kinds of tasks they enjoy, and the strategies that will keep them motivated and satisfied in their positions. You must view them as more than just resources since people are the most crucial component of RevOps. RevOps teams should prioritize identifying people that want to be a part of the team, have a shared vision for the outcome, and are willing to contribute to the process over searching for the most affordable or experienced candidates.
Are skills and experience not an issue if the employees are willing to contribute to the process?
According to Brooke, skills are not a problem here, as skills can be taught. Businesses ought to be more selective in the kinds of individuals they hire for their RevOps teams. They must consider the types of work environments those individuals want, how they wish to work, and how the organization might set up RevOps to accommodate them. They must consider how such individuals can support the company's overall goals. Company owners who hire without giving this much care to their hiring process should expect a high turnover rate among their RevOps staff.
What technical issue is she battling that keeps her up at night?
Brooke has over 15 years of experience in the payments industry and a background in fintech. Even today she worries about how expensive and difficult it is to integrate payments. She put great effort into combining her company's best RevOps tech stack and integration platform with a seamless user experience. She is also seeking collaborators to avoid working alone on these choices. Her ultimate objective is to develop a payment system that is user-friendly not just for the customers but also for the clients. The back side of the payment section keeps her up at night. So, she and her companion built the social media platform Jodder to make small businesses execute social media on their behalf.
What advice would she provide businesses on how to integrate commerce with RevOps?
Selecting a RevOps tech stack can be challenging, particularly with many options available. You may, however, reduce your options and identify the best solutions for your company by considering your requirements, your budget, and the tools your competitors are employing.
She advises that an excellent place to start for small businesses and entrepreneurs is with a straightforward, user-friendly solution like HubSpot or MailChimp. These tools come in a variety of features and are affordable. You can upgrade to a more sophisticated RevOps tech stack as your company expands. However, it is crucial to begin with an essential tool and add more functionality as required. This will assist you in avoiding spending on unnecessary tools.
What does the future of RevOps look like?
In Brooke's opinion, rather than the distinct silos that are typical in today's RevOps, there will be better integrations in the future. Although she has seen native integrations function effectively, internal maintenance can be challenging. She thinks that SaaS will dominate RevOps, and ChatGPT will enable SaaS providers to enhance their functionality and efficiency.
Additionally, she thinks ChatGPT can help enhance the customer experience. She had used ChatGPT-based customer service and considered it fantastic. She thinks ChatGPT can be utilized to provide more controllable, human-like customer care interactions. In general, she is optimistic about the future of RevOps and the role that ChatGPT will play.
Listen to the complete episode here.