--- title: "Marketing Matters Ep. 003: Auto Content Marketing Strategies" description: On this episode of the Marketing Matters podcast we talk about automotive content marketing strategies with Matthew Books of American Car Craft image: https://www.computan.com/hubfs/night-view-1041580_1280.jpg --- [Skip to main content!](https://www.computan.com/blog/marketing-matters-matthew-books-automotive-marketing#main_content) [![Computan Logo](https://www.computan.com/hs-fs/hubfs/computan-site-logo.png?width=250&height=50&name=computan-site-logo.png) ](https://www.computan.com/) # Marketing Matters Ep. 003: Auto Content Marketing Strategies 1 Minutes Read   |   August 16, 2015 - [Tweet](https://twitter.com/share) On this episode of Marketing Matters we talk with Matthew Books of [American Car Craft](http://americancarcraft.com/).  American Car Craft makes high-end stainless steel car and truck accessories.  Some examples are [car grilles that look like Jaws' teeth for your Corvette](http://americancarcraft.com/i-18741927-2006-2013-z06-corvette-shark-tooth-grille.html).  Matt is the marketing manager for the brand and oversees all web, digital and automotive content marketing strategies.  Matt talked with us about how to use story-telling to drive leads, sales and engagement for automotive products.  Another thing Matt mentioned was the need to be creative and non-corporate when telling stories.  [Things like comedy and pop-culture](https://www.computan.com/business-jokes-3-ways-comedy-helps-your-content-marketing) can really make your content pop and he outlines how his Jaws inspired shark tooth grille video went viral and drove leads and sales to American Car Craft. ### **Key quotes/takeaways:** - ' You've got to fail a lot with content marketing before things are going to work' - 'In the automotive digital marketing space it's ok to be controversial and ruffle some feathers. Engaging with content, even if negative, is good for search results and engagement. - 'Video content resonates the best for me in the automotive marketing space, but it takes a lot of time.' - 'Best way to get new leads is an annual (not monthly) contest.  Give away something meaningful, not just the usual 'swag bag.'  Things like product credits,significant coupons etc work much better.     - 'The automotive market really likes forums and relies on forums for business information and parts information.' ### **Related Links** [Jaws inspired shark tooth grille video](https://www.youtube.com/watch?v=2jKImNzxIis) [![digital help for startups](https://no-cache.hubspot.com/cta/default/482618/be5c2a4b-6394-41e0-b93e-98ea16b3168f.png)](https://cta-redirect.hubspot.com/cta/redirect/482618/be5c2a4b-6394-41e0-b93e-98ea16b3168f) Tags Label: [Blog](https://www.computan.com/blog/topic/blog) ![Mariana Morales](https://www.computan.com/hs-fs/hub/482618/file-2524895288.png?width=132&height=132&name=file-2524895288.png) ### About Author [Mariana Morales](https://www.computan.com/blog/author/mariana-morales) Mariana's a internet marketing enthusiast and a blogger. She loves Digital Marketing tendencies. [![Digital Marketing Agency Tips - Content Marketing on a Budget](https://www.computan.com/hubfs/budget-for-content-marketing.jpg) Previous Post #### Digital Marketing Agency Tips - Content Marketing on a Budget ](https://www.computan.com/blog/how-to-do-content-marketing-on-a-budget) [![Marketing Matters Podcast Ep. 004 - Mitch Dowell Branding Strategies](https://www.computan.com/hubfs/Images/Mitch_Dowell_-_Branding_Experiences_Thumbnail.png) Next Post #### Marketing Matters Podcast Ep. 004 - Mitch Dowell Branding Strategies ](https://www.computan.com/blog/marketing-matters-podcast-mitch-dowell-branding-experiences) ### Better Lorem Ipsum Generator Better Lorem Ipsum Generator is yet another dummy content generator for HubSpot. ### Subscribe Here! ### Recent Posts ### Posts by Tag - [HubSpot (177)](https://www.computan.com/blog/topic/hubspot) - [Blog (114)](https://www.computan.com/blog/topic/blog) - [Computan Team (90)](https://www.computan.com/blog/topic/computan-team) - [Web Development (84)](https://www.computan.com/blog/topic/web-development) - [Ecommerce (62)](https://www.computan.com/blog/topic/ecommerce) - [WordPress (61)](https://www.computan.com/blog/topic/wordpress) - [Integrations (44)](https://www.computan.com/blog/topic/integrations) - [Web Design (38)](https://www.computan.com/blog/topic/web-design) - [RevOps (28)](https://www.computan.com/blog/topic/revops) - [App Development (20)](https://www.computan.com/blog/topic/app-development) - [Featured (1)](https://www.computan.com/blog/topic/featured) - [Shopify (1)](https://www.computan.com/blog/topic/shopify) [See all](https://www.computan.com/blog/marketing-matters-matthew-books-automotive-marketing#) ```json { "@context" : "https://schema.org", "@id" : "https://www.computan.com/blog/marketing-matters-matthew-books-automotive-marketing#webpage", "@type" : "WebPage", "about" : { "@id" : "https://www.computan.com/#organization" }, "breadcrumb" : { "@id" : "https://www.computan.com/blog/marketing-matters-matthew-books-automotive-marketing#breadcrumb" }, "isPartOf" : { "@id" : "https://www.computan.com/#website" }, "name" : "Marketing Matters Ep. 003: Auto Content Marketing Strategies", "primaryImageOfPage" : { "@type" : "ImageObject", "url" : "http://digitalmarketing.computan.com/hubfs/night-view-1041580_1280.jpg" }, "url" : "https://www.computan.com/blog/marketing-matters-matthew-books-automotive-marketing" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.computan.com/blog/marketing-matters-matthew-books-automotive-marketing#blogposting", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Mariana Morales" }, "dateModified" : "2025-04-28T13:55:19+0000", "datePublished" : "2015-08-16T21:43:00+0000", "description" : "On this episode of the Marketing Matters podcast we talk about automotive content marketing strategies with Matthew Books of American Car Craft", "headline" : "Marketing Matters Ep. 003: Auto Content Marketing Strategies", "image" : "http://digitalmarketing.computan.com/hubfs/night-view-1041580_1280.jpg", "mainEntityOfPage" : { "@id" : "https://www.computan.com/blog/marketing-matters-matthew-books-automotive-marketing#webpage" }, "publisher" : { "@id" : "https://www.computan.com/#organization" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.computan.com/blog/marketing-matters-matthew-books-automotive-marketing#breadcrumb", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://www.computan.com/", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://www.computan.com/blog", "name" : "Blog", "position" : 2 }, { "@type" : "ListItem", "item" : "https://www.computan.com/blog/marketing-matters-matthew-books-automotive-marketing", "name" : "Marketing Matters Ep. 003: Auto Content Marketing Strategies", "position" : 3 } ] } ```