If you are considering redesigning your website and sourcing the best platforms, you may have started to consider the HubSpot COS website platform. If you are already familiar with HubSpot's marketing tools, you already know their influence on your marketing success. Perhaps you are more familiar with WordPress, Joomla, or Drupal and are nervous about the ins and outs of a new platform. Below, you'll find an overview of some of the features you seek to gain if you decide redesigning your website on the HubSpot COS platform is right for your or your client's business.
Responsive Design
We recently wrote about why it is important to put responsive web design first in all website redesign projects. More than 60% of users browse the web using their various mobile devices. Responsive design is non-negotiable because of this and the rules established within Google's algorithm. With that in mind, the HubSpot website platform offers a builder that optimizes content and websites for all mobile devices. It should be a total no-brainer across all platforms, but it is not, which makes it one of HubSpot's shining features.
Smart Content
Smart content is a tool that sets HubSpot as a website platform apart from a marketing perspective. Using the intelligence compiled from your marketing efforts and your information about your buyer personas, you can program specific content to appear accordingly on all web pages. Take advantage of the opportunity Smart Content affords you to sell to each target buyer effectively.
SEO
An essential element to the success of your website, SEO is made a lot easier with HubSpot. Suggestions are available for each page built for your site to ensure that you don't miss any opportunities to rank for the keywords you need to. It is one of the most accessible platforms we have seen for the transparency and reassurance that your SEO efforts are applied to work.
Custom Design
HubSpot has a built-in drag-and-drop template builder that allows you to choose modules and manipulate the layout easily. With the modules, you can customize any styles you need without applying HTML or CSS. Coding will allow you to more design freedom on the platform, and a HubSpot developer can help you achieve the custom results you need.
Custom Modules + Global Modules
If HubSpot's drag-and-drop modules don't produce the results you need to meet the design of your website, then you can have custom modules developed. The developer will stylize these custom modules, and your content can easily be applied from the front end, just like all other drag-and-drop modules.
How to get an Expertly Developed HubSpot Website
HubSpot may feel unknown to you, but it's one of the best platform options available today. Don't settle for anything less than an expertly developed HubSpot website. Though the drag-and-drop builder makes things easy, it's custom-coded modules that will allow your new website to function at the next level of quality. Learn more about how to have your company's most significant online asset professionally developed on the HubSpot platform here.
