If you were asked to choose between one of your kids, or one of your parents, it surely is a tough spot to be in. It would seem highly unethical to list their pros and cons and choose one. Fortunately, although it’s hard to choose between Wix, Squarespace or WordPress, it won’t be frowned upon if you weighed their pros and cons and chose one (unless your favourite uncle was the one who founded one of them!). Picking the perfect platform for your website is one of the most important business decisions you’ll make. Without a question, you would want to choose what’s best for you. However, normally, when you compare the three, it’s just a useless tug of war that may leave you confused in the end. We’re going to make things starkly clear for you, so you could make a well-informed decision.

So, the question we all want answered is, “Which one is the best?” If the answer was so straightforward, you wouldn’t have come to the article. The answer lies in knowing what you need, as each platform has its own pros and cons. So, we’ve broken this down into three kinds of people you could be, and what could suit you based on that:

  1.      Someone with practically no experience with website designing and needs things done excellently, but as soon as possible, within a low budget. For you, we’d recommend Wix, and here’s why:
  • It’s low budget and practically free, with seven different premium plans, their range starting from just $5.
  • It already has a wide range of 500 themes to choose from, which also makes it easy for your website to be up and running even within a few hours. The only downfall is that you can’t change the theme once it’s gone live
  • It has a wide variety of features available, with almost any feature you could ever need, as well as 200 additional apps.
  • There are a lot of helpful tools for SEO, including some pretty basic things that help increase Google rankings to a great an extent
  • However, don’t be surprised by the extreme costs that come up, because it’s not easy or cheap to customise it when you don’t want to go with the custom-made stuff presented to you.
  1.   Someone who isn’t particularly a tech wiz, but is very specific about design and doesn’t mind spending some time and money customizing. For you, there’s Squarespace, Wix being the “ugly twin” in this situation.
  • As indicated above, this isn’t that easy on your pocket. There’s no free version of Squarespace. There’s only the two week “free trial”. The pricing for this one starts from $12 per month, billed annually. If you go for a monthly plan, it will be more than $12.
  • This doesn’t take too long to be up and running either, but if you’re spending time trying to make it perfect, choosing just the right things for you, it might take a while.
  • Now, professional design is something Squarespace flaunts, and it flaunts it rightfully. You can customise it even after it’s gone live, and there are plenty of high-quality options to choose from, giving your website a beautiful, advanced and organized outlook.
  • There’s a lot of focus on design-oriented features, chiefly blogging and the overall outlook. Whereas other features important for an eCommerce store are available, not much effort seems to have been expended on them, so there might be a minor drawback when you think about functionalities. There’s no app market for this either, so you can’t just “add” a feature/add-on if it’s not there. However, most of the features you might need are built-in, and if you’re not looking to do a lot of complicated “tech-stunts” with your website, you won’t even feel the absence of apps.
  • There’s a wider variety of SEO features and tools, which are on a slightly more advanced level, hard for beginners to really use. It might also take longer to get a hang of them if you don’t have the experience
  1.   Someone who is a pro who and knows what they need, is familiar with all the tools and know-hows of website building and wants full control over each and every thing on their website, from scratch, regardless of how long it takes. Wordpress!
  • On the plus side, it’s free! It’s an open-source software, and the costs only depend on how you wish to spend on it.
  • Obviously, if you’re building everything from scratch, a Wordpress website should take the longest to make.
  • There is a vast variety of great themes available, but you also have the option to work on themes yourself as well. You can independently decide and customise the themes to your whims.
  • It doesn’t come with a lot of features, but there’s the accessibility of over 50,000 plug-ins. Wordpress is also widely known for its blogging mastery, so it would be a shame to not take advantage of the blogging features it’s got.
  • The SEO tools are the most advanced of all three, and would need an expert hand to manage. This is where it all makes sense why it’s all “for free”. You might need to employ people to help you out, or spend a lot of time figuring things out on your own and implementing the changes that need to be made.
  • Eventually, you might end up spending the most on a Wordpress website, but if you know what you’re doing, it’s all going to be worth it!

To test our theory, we interviewed a WordPress developer from Argentina, Nicolas Milanowski. Since he’s a developer, I’d already guessed what his answer would be- Wordpress. Here is how it went:

Why would you choose WordPress over other platforms?

Nicolas: On account of its popularity, all the digital marketing agencies know how to use it and even ask for it. Wix has always proved to be a dreadful thing to work with, from the developer perspective, seeing how it’s not flexible. Smaller clients would choose it, and the developers that worked with me had much to say about the unfriendliness of the platform when it came to customization.

How does this option have an edge over the other two? What do the other two lack?

Nicolas: I cannot be very specific about this answer in technical terms, but from a more marketing aligned point of view, the answer is still the same: popularity. WordPress is very well known in the market and clients know exactly what themes they want, what plugins, and best of all, what capabilities the platform has, so there is little friction when it comes to what you can or cannot do. Whereas when an agency came asking to do a job for a client who has their website in Wix, the price tag would be too high for them to understand.

This should settle your dilemma, if you can identify yourself as one of the kinds of marketers above (if this was a self-help forum, our next article would have been about “finding your true self”. Alas! This is as close to it as we can get). Do you identify yourself as one of the three kinds of people mentioned above, or would it be somewhere in-between? Do share your experiences and opinions about the websites in the comments below.