Jeremy Woolf, Chief Executive Officer at First Domino Marketing, busts the myth that RevOps is only for large enterprises. He believes that challenges for RevOps working in large enterprises are more complex than those working in smaller companies. Smaller companies have few variables in their process. Their process is quite simple as compared to larger enterprises.

RevOps working on a much simpler process doesn't mean they are not needed in smaller companies.

How can companies, regardless of their size, use RevOps well?

When running a business, you want to ensure your customers have an exceptional experience from the moment they hear about your products to the point they become loyal advocates. Well, that happens when everyone on your team is on the same page about customer persona and customer journey.

Jeremy expresses the importance of ensuring you're using your business lens and that shared understanding of that pathway to drive decision-making. Having an informed decision will help your customers make that purchase choice.

Understanding Touchpoints

Touchpoints are those critical moments where your customers interact with your brand. It could be when they stumble upon your website, visit your social media pages, and receive your email. When your team understands these touchpoints, they can ensure that each interaction is consistent, engaging, and aligned with your brand's values.

Crafting Content

Content guides your customers along the journey, providing information, entertainment, and solutions to their needs. Whether it's blog posts, videos, social media updates, or even product descriptions, your content should be created with an understanding of where your customers are in their journey. This way, you can tailor your content to their needs and preferences, making it more likely to resonate and engage.

Leveraging Channels

Channels could be your website, mobile app, email, social media, or even good old-fashioned phone calls. It is crucial to understand which channels your customers prefer at different stages of their journey. It ensures you're reaching them where they're most comfortable and receptive.

What measures should you take to become a great RevOp?

Data Integration

Data Integration is the connective tissue that links together critical information from sales, marketing, and customer support departments, providing a comprehensive view of the customer journey. This perspective enables RevOps teams to make data-driven decisions, streamline processes, and enhance the customer experience.

Change Management

Implementing RevOps in your business brings a notable change on many levels.

  • RevOps aligns sales, marketing, and customer support departments.
  • RevOps relies on data integration enabling informed decisions.
  • Supervision of operations, workflows, and potential bottlenecks.
  • Shared focus on revenue generation and customer satisfaction.

This change is undoubtedly daunting for the company, and the RevOp who is doing it for the first time. The company and the RevOps engineer should give each other time to learn and adapt to this change.

Collaboration and Communication

Since the company will be meeting the new needs set by RevOps, the RevOps will be aligning different departments; communication and collaboration are necessary at every step. Jeremy Woolf, Chief Executive Officer at First Domino Marketing, finds communication and collaboration the most challenging part of being a RevOps engineer.

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