There are so many website platforms available to marketers, designers, and businesses; all of them come with their own share of advantages and disadvantages. If you're running your marketing campaigns through HubSpot's platform, you may consider moving your website onto the CMS during your next redesign.
As established marketers, you or your in-house team may be well-versed in other platforms like WordPress, but HubSpot is slightly different. Though HubSpot offers an easy-to-use, drag-and-drop template builder and a template marketplace, tweaks and customizations remain that only a HubSpot COS certified developer can tackle adequately.
Development time wasted
As a marketing agency aligned with HubSpot, you undoubtedly pride yourselves on building growth-driven, inbound websites for your clients. To do so, you start your website redesign projects, planning out your inbound strategy and working with your web designer to develop a design that meets inbound marketing guidelines yet is compelling design-wise in every way. You then have your webmasters, developers, and coders who turn that design and strategy into reality.
That's a lot of work, and hiring a coder or developer unfamiliar with HubSpot will result in a longer development timeline as they attempt to navigate the platform. That also means the developer may build a bootstrapped version of the website you planned so carefully.
Back-end user experience
You'd be surprised how focusing on back-end user experience can make your job much easier. Organizing HubSpot and creating cohesion in the back-end templates and modules will help you as a marketer navigate templates and marketing projects more quickly. You need to have a website designed that offers hierarchical templates and global modules that can be reused across all of your pages and templates. Development items like custom and global modules will allow your website to function better, but for you to get these appropriately developed, you need a team to make that happen.
Where to find an experienced HubSpot developer
The bottom line is that an experienced HubSpot developer should build a HubSpot website. With platforms like WordPress, there are thousands of custom plugins you can apply to help create easy functionality for your website without the need of custom coding. HubSpot's reach into free customization isn't as far yet, but a HubSpot developer can help you achieve the customizations your client's website will need. Check out HubSpot's development partner list or contact a Computan team member here and take advantage of our free quote offer.
