What is Salesforce Commerce Cloud?
It’s all there in the name, Salesforce Commerce Cloud (Demandware) – It is a cloud-based eCommerce platform where we can create our eCommerce stores, manage and sell products. Because Salesforce’s strong cloud ecosystem backs it, we get ample features and facilities such as Artificial Intelligence-based recommendations, complete infrastructure to share your eCommerce store, among others. Mubashir Rahman, Frontend developer, would second that for sure “Salesforce is a SaaS (Software as a Service) CRM software hosted on cloud server which makes it a fast and robust. It provides you with a complete infrastructure and tools to set up an eCommerce store just with very little effort. With its different levels of user access, it also provides development tools for developers and marketing tools for the merchant as well.” He says. “With its variety of tools, one can concentrate on building an app using Salesforce tools, rather than building the infrastructure and tools from scratch. This can save months of time and thousands of dollars. Thus it reduces the development and maintenance cost of building an e-commerce store,” he added.
Who is the typical user of Salesforce Commerce Cloud?
How about Adidas? Adidas eCommerce website is built on Salesforce Commerce Cloud. Other websites that use Salesforce Commerce Cloud include Beats by Dre, Converse, Crocs, Hush Puppies, Nautica, Under Armor; I can go on and on because the list is huge, but you can guess by now what a typical Salesforce Commerce Cloud user looks like.
According to Enlyft, Salesforce Commerce Cloud is often used by companies with 50-200 employees and 1M-10M dollars revenue.
There must be many reasons why major brands have chosen Salesforce Commerce Cloud as their enterprise eCommerce platform. Shopify, as you know, is for small and medium-sized businesses. A small of large scale businesses also use Shopify because it a cheaper than Salesforce Commerce Cloud.
Shopify works on a subscription-based while Salesforce Commerce Cloud works on a commission-based. As your business grows, you are automatically charged more because it is percentage-based. Shopify’s subscription remains the same regardless of what you earn. That being said, this also means that maintaining Salesforce Commerce Cloud in your early days is relatively cheaper because if you don’t make money, it charges you nothing.
Talking about bringing everything in one platform, Salesforce Commerce Cloud does have a competitive edge because it has incorporated the marketing functionalities within its commerce cloud ecosystem.
I will go over a comparison of both platforms in the next blog.
How much does Salesforce Commerce Cloud cost?
Salesforce has setup different pricing models for B2C and B2B respectively.
What features of Salesforce Commerce Cloud are not found in the HubSpot CMS?
You can compare Salesforce Commerce Cloud with HubSpot CMS, but you shouldn’t because HubSpot CMS doesn’t have eCommerce as its core and Salesforce’s Commerce Cloud has. So, we can conclude that features or functionalities for an eCommerce business are loaded in Salesforce Commerce Cloud, and those are the bare minimum in HubSpot CMS. eCommerce store owners have more options in terms of scalability. HubSpot is yet to introduce its eCommerce Hub that would go head-on with other eCommerce platforms.
HubSpot CRM v/s Salesforce CRM is a good topic for discussion and also HubSpot Marketing Hub v/s Salesforce Commerce Cloud. Mubashir Rahman, the frontend developer at Computan, brings his expertise in comparing the Salesforce Commerce Cloud and HubSpot CMS. “Comparing HubSpot and Salesforce depends upon market, cost, and features anyone wants in an e-commerce website. HubSpot is a simpler and user-friendly CRM, while Salesforce provides a large set of customization tools and third-party integrations, which Salesforce mostly provided. In terms of functionality, Salesforce is more feature-rich. It provides a built-in AI system for online shoppers, which boosts store sales.”
What skills are needed to develop sites or anything in Salesforce Commerce Cloud? Are they different than HubSpot CMS?