HubSpot's monthly updates are a plateful for those who crave tech news and updates. For HubSpot users, it's news about the new gear they have in their Hubs. HubSpot releases something for each hub each month. We focused on August's update in Marketing Hub, Content Hub, Marketing+Content Hub, Mobile, and Commerce Hub.
Marketing Hub
Campaign’s Activity Tab: This is a great tool for marketing campaigns as it allows you to envision an overview of all the improvements in the campaign. This tool offers a precise, chronological list of modifications and updates and the ability to examine authors and filter by type of activity for more accurate tracking.
Utilize Design Manager to Personalize Preference Page per BU: This feature enables you to use the Design Manager to personalize the Preference Pages for any Business Unit. The customization process will go quicker if you create or edit templates and assign them to particular Business Units.
Content Hub
Generate Title, Description, and Artwork Suggestions Using Podcast Transcripts: The transcript generator helps you to create transcripts for both AI-generated audio and audio uploaded using the Apple-compatible VTT format. This tool saves you a lot of time that would have been spent on a lengthy process. AI is the main component for this process to be completed quickly.
You can generate the following with a single click:
- Title suggestions with Monthly Search Volume (MSV) SEO data
- Episode description
- Episode artwork prompts
- Marketing+Content Hub
Templates for Membership Workflow: The workflow library has recently added three new membership templates to assist you in engaging new members. These are: "Send Email to Churned Member," "Send Welcome Email to Newly Registered Member," and "Send Welcome Email After First Login." Using these templates depends upon your Hub/Tier level and the activation of Memberships within your portal. However, any customer with workflow access can preview them.
Permission for Content Remix: You can now simply control who can view and edit Content Remixes because of the latest update. Because of this, you have more control over the process of creating material. This improvement enhances governance by giving content creators more exact control. Not like before, when access was granted to all marketing users.
Commerce Hub
Two-Way Invoice Sync for Quickbooks Online: This function supports the HubSpot and Quickbooks Online (QBO) integration users to sync invoices from HubSpot → Quickbooks and Quickbooks → HubSpot. The payments applied to invoices can also be synced, whether the payments are created in HubSpot or Quickbooks. Create invoices and payments in HubSpot and have them effortlessly reflected in their accounting system. Due to this, two-way invoice syncing to QBO has become the top requested feature among Commerce Hub users.
Billing for Subscriptions: This feature automates recurring billing and subscription management directly from the CRM. Subscriptions can now generate and send recurring invoices to buyers automatically.
Mobile
Social Calendar on Mobile: Having a social calendar on mobile makes managing your social media presence easy and quick. You no longer have to scroll through endless lists. Just tap on the calendar icon to access your new calendar view.
Marketing Activities on Mobile: Marketers need to have a place to organize their tasks and link them to their assets and campaigns. This is because they have a lot of campaigns and priorities to manage. HubSpot's new task feature makes tracking progress and keeping in sync with priorities easier. Consequently, it improves teamwork and productivity.