Inbound 2024 aimed at various topics to improve automation and collaboration, such as new playbooks for go-to-market (GTM) teams and AI's incredible potential and existing uses.
You were fortunate if you attended the conference, but if you did not, you need not worry; we have covered you. Computan has been attending Inbound since 2016, and this year was no different. Our team members Sajeel Qureshi (CE0), Nadia Saleem (Director, Human Resources), Bratislav Brankovic (HubSpot Team Lead), Nicolas Milanowski, (Operations Manager), Zark Muckerberg (QC Engineer), and Gill Bates (Director of Podcasts) attended Inbound this year.
HubSpot made some special announcements at the conference.
A New Playbook for GTM
The CEO of HubSpot, Yamini Rangan, began the session by describing the shortcomings in the existing growth formula. Generating traffic and quality leads has become very difficult for marketers. This is a significant issue when conversion and win rates are also declining.
Marketing and sales teams need to design a new playbook for GTM if they want to succeed and eliminate this issue. The playbook should successfully utilize AI's ability to generate more personalized experiences, boost teamwork, and enhance the quality of material consumers are fed throughout the customer journey.
Breeze Intelligence
Breeze is a complete AI solution that will change the way you work. It not only makes work easier, but it also boosts results, speeds up growth, and brings your operations together better than ever. Breeze Intelligence aids you in making the right decisions every time.
Breeze Copilot
Breeze Copilot is an AI-powered personal assistant integrated into HubSpot. It utilizes your CRM data and generative AI to help you complete tasks quickly and effectively.
It guarantees that you always stay one step ahead of your competitors, whether generating emails, evaluating data, or handling client meetings. It works as a personal AI assistant at your command wherever in HubSpot, always willing to assist you.
Breeze Agents
Breeze Agents are AI specialists. They automate your activities, from customer support and sales prospecting to content generation and social media management.
Breeze Agents lets you increase output and promote growth without hiring more employees. Your operations will be simplified, allowing you to concentrate on the things that matter. It is similar to having a team of experts at your convenience.
Breeze Features
Part your ways with unending discussions of ideas and creative disruptions. HubSpot's platform effortlessly incorporates Breeze functions. It enables sales representatives, marketers, and customer care agents to do more with less. Breeze also makes it easier to get through the day by improving creative workflows and automating repetitive activities.
The best part about using these AI technologies is that 95% of HubSpot users say it is simple. Breeze is not just an AI solution; it is the modern workplace of the future, built to grow your company.
Marketing professionals can generate highly targeted content that directly addresses their target audience's wants and pain points by combining human creativity with generative AI. They can also more effectively recognize patterns and behaviors with predictive AI. This enables them to make better choices that enhance engagement and help establish credibility and trust with new clients.
Marketing and Content Hub Updates
HubSpot has redesigned its marketing and content hub to uncover its future. AI has been incorporated to increase lead generation, optimize productivity, and deepen customer relationships.
Major Highlights in Marketing and Content Hubs
- Messaging Insights: You can now customize emails with AI recommendations.
- Campaign Reporting: With data-driven improvements, you can understand ROI (Return on Investment) and enhance your campaigns.
- Marketing Home: You can view reports, manage tasks, and centralize approvals in one location.
- Lead Scoring: You can combine manual scoring and AI recommendations to identify your most prospective customers.
Additionally, Breeza allows you to construct your case studies. Just upload notes and watch as it generates professional, detailed documents. Marketing Hub and Content Hub can help you successfully overcome the competition. It also has easy app integrations like HeyGen, Canva, and Amplitude.
Getting Around The Tech World
The quick development of marketing and sales technologies brings both opportunities and difficulties for GTM teams. Several talks at INBOUND 2024 focused on the problem of efficiently integrating new tools into existing workflows, although improved features are possible.
Including Modern Tools For Development
A well-designed and integrated marketing website is essential for modern enterprises as it is the platform through which they interact with customers. This becomes even more essential as consumer expectations and competition increase.
The existing web development methods restrict 65% of marketing leaders. Marketers in charge of the company's image and financial performance lack sufficient control over the website, which is the most critical marketing asset. To address this problem, a new operational model is necessary that gives marketers more control and shared accountability.
Marketing executives need to understand their ideal client and purchasing process better to prepare for the next stage of the web. They also need to make it simple for clients to find and interact with material while researching. Teams should try new tools and get customer feedback to increase website conversions continuously.
HubSpot App Cards
Enhance your productivity by personalizing HubSpot app cards, which integrate valuable data from your preferred tools into everyday activities. You can seamlessly connect apps like Shopify and DocuSign across all hubs to organize your tech stack without compromising flexibility or cost.
You can use app cards to personalize and operate your CRM to fit your company's objectives best. Your team can accomplish more quickly with the help of apps like PandaDoc, Sendoso, and QuotaPath. These apps easily integrate to support your marketing, sales, and service initiatives.
Major Highlights of HubSpot App Cards
- Common Use Cases: You can improve lead generation, quickly close tickets, and speed up deals with dynamic and modified experiences.
- Promote Growth: Organizational growth is 1.2 times more likely in businesses that customize their CRM.
- Increased Productivity: By reducing context switching with app cards, your team can operate more intelligently and efficiently.
Commerce Hub
Now, you can manage everything inside HubSpot's Smart CRM to simplify your billing and payment procedure. With quotes, payments, reports, and client data all in one location, you can concentrate on expanding your business.
Boost Regular Income:
- Subscriptions: Never forget a subscription renewal by automating subscription management and recurring billing.
- B2B Payment Processing: Provide B2B clients with a great checkout experience, all within HubSpot.
Utilize Automation and Reporting to Save Time:
- Personalized Billing Automation: Use automated methods to eliminate time-consuming manual operations like renewal management and collections.
- Revenue Reporting: By merging data from CRM and commerce, you can create customized reports that offer comprehensive insights into revenue performance.
- QuickBooks Online Integration: Maintain your financials updates by effortlessly integrating invoices and payments with QuickBooks.
