Ah, you are not the only one having these questions in the last room of the brain's basement. We all have thought about it or the reverse of it; why do developers dislike marketers?
Before I mention the reasons, let me say that the dislike feeling is not prolonged. It's not like something you keep on thinking about all day. It's more like a hard pinch for a few seconds, and then you move on as if nothing happened.
I am addressing those few seconds of hard pinch and explaining why that happens because those hard pinches often occur when executives from both departments regularly connect daily to accomplish different tasks.
The major reason for the dislike among developers and marketers is that they don't speak each other's language. No, I am not talking about English or French here. I am talking about 'Marketing,' the language of marketers, and 'Development', the language of developers.
Marketers and developers are elementally different by the nature of their work, hence the disconnection. 'People always hate or fear what they don't understand. They don't know what makes others happy, what could set them off, what they are interested in.' says Sajeel Qureshi, VP of Operations at Computan. And it comes from both sides. Marketers and Developers need to be in each other's shoes to understand each other better when communicating. Sajeel continues, "Marketers and developers don't know each other's day-to-day activities. What challenges do they face, and why do they talk less or more? You may not like that, but it's maybe normal for them.'
One person's extreme is another person's normal; who are we to judge?
Why is it necessary for Marketers and Developers to Gel Well?
In an agency setup, sales and marketing teams bring in the projects for the developers to work on. The developers deliver excellent results that marketers use in promotions that help them bring in more projects. It's the flywheel circle that keeps the agency up and running.
'Marketers need help understanding software development, so they might request something that is not feasible or need more time and budget, which the client is unwilling to pay.' Bratislav Brankovic, HubSpot Project Manager, Computan. This raises a tricky situation in the projects and a tiff between marketers and developers because marketers feel that developers need to deliver. The developers feel that to make clients happy; marketers promised something extraordinary through the campaign. This happens quite often because every project has a different set of requirements and expectations. Of course, this is resolved through back-and-forth communication, but the hard pinch I discussed earlier had already happened several times in this course.
Michael Stephen, Digital Marketing Analyst Computan, has worked alongside developers for many years. He says, 'I don't dislike or hate developers. I would say that initially, it was definitely a bit tough to communicate since we both are new to each other.' Michael Stephen, emphasizes the general human nature tendency when two different people meet for the first time; you can't expect them to move along immediately. Every relationship, personal or professional, needs its time. He continues, "But as you work along, you communicate more often; you tend to relate to one another on certain levels. That eases the tension. Communication aids the working relationship between marketers and developers.'