We all know the key to excellent digital marketing is killer content.

Think of the last piece of content that blew you away. What were the elements that made it so good? Was it because it was engaging? Visual? Informative? Attention-grabbing? What features gave it that lasting impression?

Killer content comes in many forms, but the video is the content right now, and video animation is just one way marketers are elevating their content marketing strategies.

Video animation to explain your business or product

The explainer video has taken off and for a good reason. Large and small companies use explainers to quickly and easily detail how their product or service solves customers' problems. Companies favor this type of content because it is easy to digest and requires minimal effort; most beneficially, it increases conversion rates.

Video animation to tell a story

Similar to the case of video explainers, using video animation to tell a story has become a popular content marketing strategy. Storytelling in the video is an incredible way to drive engagement and encourage social sharing. When storytelling is done right using video animation, you can connect your audience with your brand to drive connection. One of the most memorable uses of storytelling using video and energy can be found here.

To emphasize your point

We have used animated text to drive home points since PowerPoint was created. What works in PowerPoint translates incredibly well on video, too. Often, when we make a video, be it a commercial or a learning tool, there are several points that we want to emphasize. This is where animation can be used to make an impact.

Video for branding

Many businesses have begun to invest their time in video blogging. Because of this, animated intros and outros have become a tool to tie content to a brand. Animation is helping businesses cement and own their content. But branding with animation is much more than intros and outros; think about what commercials do for brand building.

Animation works across many platforms

The video translates across all platforms, and as the most digested form of content, it is a mistake not to use it.

Finding an animated video production company

Creating videos takes commitment. Creating a video that stands out and impacts take an expert touch. When you're on the search for an animated video production company to work for, be thorough, check out their work portfolio, get a sense of their storytelling abilities and creativity, and then really commit together to producing something killer.

There are many reasons to use animated video for business marketing; for one, it grabs the audience's attention, and for another, it's hosted on an engaging medium that allows for quick and concise communication. If you want to start using animation in your content strategies, get a free quote below.

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