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How and Why Move Your Website to HubSpot

Posted by Simranjeet Singh

All CMS and CRMs are good for websites. However, the pros of using one CMS for others might not come out as pros for you. And, that’s the thin line of decision that you have to take. To help you with that decision, we write such blogs mentioning the right reasons for choosing any CMS. This time, I am writing the reasons to choose HubSpot for your website. So, if you are wondering why choose HubSpot, read on. If your interests align with the reasons mentioned in this blog, you can easily decide.

1. CMS + CRM = COS

HubSpot’s CMS has another name – COS, which stands for Content Optimization System. The COS is different from the CMS approach. HubSpot offers website development and management, email marketing, SEO, social media, marketing automation all through one platform. That’s actually the biggest reason why people choose HubSpot. They don’t have to rely upon external plugins for features, functionalities, and automation. You have HubSpot’s trust and security for all the website management and digital marketing solutions in a well-planned and well-designed dashboard.

2. Inbound Marketing

HubSpot truly and deeply believes in inbound marketing and its impact. It teaches you to focus on the marketing and sales process and also on your customers’ behavior at every stage of the sales cycle. The COS of HubSpot is designed keeping inbound methodologies in mind. You get tools and solutions for prospects of each stage of the sales cycle. Whether it is marketing, sales, services, or operations, HubSpot got you covered. In other Content Management Systems, you need third-party tools to support any of the operations.

3. Unlimited Integration Options

HubSpot integration options go beyond the official list of software it can be integrated with. Computan developers have successfully delivered HubSpot custom integration projects that were not possible through traditional methods. The custom HubSpot integration solutions let you connect with any tool to support your business process. For example, you can run your eCommerce store through HubSpot by integrating the platform with Shopify or WooCommerce.

4. HubSpot Support

You will always find someone from HubSpot’s team to chat with you until the issue is resolved. Every time I got stuck anywhere, I would just click on the chat button, type my query, and reply within 3 minutes. And, the team members were able to resolve my queries and also showed how they did it. They send you a recording of how to fix things if something similar happens again. HubSpot support saved me a lot of hours of work.

5. HubSpot Academy

HubSpot runs its own academy under which teaches and guides applicants about marketing, sales, and how to use HubSpot’s different tools. Free as well as paid courses are available in the academy. Once you clear a course with a score above 75%, you get certified for the skill. So, if you want your sales team to grasp the inbound process, just let them opt for a sales course in HubSpot. Once they learn the ins and outs of the process, they can manage your business’ sales process in HubSpot better.

6. HubSpot’s Security

Since you rarely use third-party tools when on HubSpot, or even when you do, they are secure because they are as popular as HubSpot platform and regularly maintained by their developers. But if you ask, Can My HubSpot Website Get Hacked? The answer would be ‘yes. If you keep on using weak passwords and don’t go for double authentication while logging in, then any website can be hacked. However, the hacking options for the hackers are reduced when you are HubSpot, which makes your website more secure than other independent platforms.

7. HubSpot Hubs

HubSpot’s own products for website management, marketing, and sales do get preferred by most people because they come from a trusted and secured source.

HubSpot CMS Hub

HubSpot recently launched CMS Hub and introduced drag and drop options to build websites. It allows even the non-coders to create beautiful web pages just like you do in Elementor editor in WordPress.

HubSpot CMS Hub features: Gives you SEO recommendations, pre-loaded website themes, multi-language content creation, drag, and drop editing option, and much more.

HubSpot Marketing Hub

The Marketing Hub offers solutions to target the strangers in the attract stage, convert them into leads in the conversion stage. The reporting dashboard displays the impact your efforts are making. You can customize your strategies to cover the loopholes. 

Marketing Hub features for the attract stage: Blog, SEO, Ad Tracking and Management, Social Media Management, Video Marketing, Live Chat on the website.

Marketing Hub features for the convert stage: Landing Page and form builder, email marketing, marketing automation, account-based marketing, lead tracking, and management.

HubSpot Sales Hub

The Sales Hub has great CRM software that takes your sales department to a whole level. From approaching the leads, closing deals, building good relationships with prospects, and managing the pipeline, HubSpot’s Sales Hub has it all.

Sales Hub features: Emails – templates and tracking, call recording and tracking, customer profile and contact management, appointment and meeting scheduler, sales automation, live chat through the website, sales management playbooks, quotes, sales analytics, and reporting, mobile CRM app, and more.

HubSpot Customer Service Hub

Empower your customer support team by implementing HubSpot’s Customer Service Hub. Resolve queries on calls, chats, or email through an easy-to-use platform.

HubSpot Customer Service Hub features: Help desk and ticket automation, knowledge base, live chat, conversation inbox, HubSpot CRM, Team Management, customer feedback surveys, reports, and more.

For all that HubSpot offers you within one ecosystem, you have to spend on third-party tools when you choose any other platform. Things get unorganized when you scale up your business, and things become complex. You miss renewing your subscription, and your website functionality crashes.

How to Move Your Website to HubSpot

Regardless of the CMS you use, there are some standards that every webmaster has to follow when migrating a website from one host to another or one CMS to another.

Save Your Link Structure

Your website has more links than you can actually think of. You will know about them once you run it through any crawler such as SureOak. The crawl test will let you see every URL of your website. This will help to check later if any link is lost or broken after the migration. The same tool saves the Meta Tags for every page in case you need to re-enter them post-migration.

Save Your SEO Standings

Assuming that you are running Google Analytics on your website, you must be checking your website’s SEO standings. Do check it once before migration and save the reports. This will help you see from where you were getting the maximum traffic and which pages were getting maximum traffic. This will help you prioritize those pages when migrating. You might as well want to redesign them for a better user experience. If you don’t save the analytics and are somehow lost in the migration, you will start your marketing from scratch without solid data.

Choose Your HubSpot Website Theme

Choose a HubSpot Website Theme from HubSpot Marketplace or if you are in the good hands of a HubSpot developer, get it designed as per your needs.

Audit Your Current Website

Audit your present website from a content perspective, design, and development perspective. Note down the things you need to change or upgrade.

Start Importing Content from Current Website

All the blog posts, webpage content, images must be imported to HubSpot through an XML file. The XML file must contain…

  • Title of the Page
  • Post content of the page
  • URL
  • Author
  • Data
  • Tags and categories (HubSpot only ahs tags, so even the categories will go under tags)
  • Page’s featured image
  • Meta Tag (Meta Title and Description)
  • Comments (in case of blogs)

Once you complete the import process, review if everything is placed correctly. You might need to do some tweaks to the design. It is better to hire a certified HubSpot developer for this.

Redirect Old URLs to New

This is needed only in case if you are changing the URL structure of your website. The old URLs will be redirected to the new URLs. HubSpot offers easy redirection options for every page type.

Re-audit Your New Website

Before going live, re-audit your website to see if the website is up and looking exactly for it is to be one of the best HubSpot websites.

Implement Google Tools

After a successful migration, connect your website with Google Analytics and Google webmaster tool.

Simranjeet Singh

Written by Simranjeet Singh

Writer | HubSpot Certified Inbound Marketer and Content Marketer