In the continuous search for fast ROI in startups, we can find dozens of digital plans that haven’t worked and that people have thrown in the garbage. Letting go of what doesn’t work shows intelligence, and this is something every startup should have! Let's check out what's needed to create a good startup marketing plan.
Startups aren't that much different from regular businesses. Their marketing plans need to address content plans, social media plans, and blogs. Startups miss the marketing boat for the following reasons:
- Teams are half-assing the execution (they are using their shoulder time on the marketing)
- They’re being executed with the wrong purpose or no purpose!
- They’re looking for short-term ROI and not seeing the big picture.
For example, although slower, content marketing produces the greatest return on investment. There is a huge correlation between the number of online leads a startup gets and how much it blogs. Yet, startups rarely blog because they choose not to make time for it.
So, how do we make content that works?
The key point of this is to understand the needs of your audience. Once you know their needs, you need to make strong content for each one of the shopping cycle stages.
- Knowledge
The best type of content for this stage is visual/informative. 100% educative content, informative, and very visual. We need to catch the audience’s attention and try to engage them.
- Consideration
The best type of content for this stage is vital data. We’ve already got the audience engaged. Let’s tell them why we’re experts in the field and trusted points of reference. Webinars, guides, and tutorials are great ways to connect with members of the consideration stage.
- Decision
Now, we need to offer solutions! We’re all in on trying to get this audience to use our product. What could be better in a startup than a new user? Some great examples of content here include case studies, testimonials, pricing comparisons, etc.
Now you have these tools, start creating the content plan for your startup!
