Think about the process of bringing a new website, piece of software or application to life.
First it needs to be made. To make this product you need marketers who understand the market, their customers and the design aesthetics of their clients and you need a developers to effectively realize the technical aspects. The next step sees marketers effectively selling the product. And final step is operation and maintenance, another area where partnership between marketers and developers is required.
When you think about this process and the amount of collaboration required between the marketing team and the development team, teamwork and optimization become paramount.
If your marketing team has optimized its processes by working under a agile project management style, contracting an agile development partner will provide you with a much needed competitive advantage for your business and your clients.
Here are some of the benefits that agile marketers see when they choose to work with agile outsourced developers.
Agilely aligned
If your marketing agency or department works under an agile project management style, you’ll understand how frustrating it can be to work with other departments or teams that don’t.
The best agile teams have a solid foundation and when parts of that team are outsourced, you run the risk of that foundation cracking when the outsources workload is too full. The solution to maintaining your foundation is simple, look for a large outsource team that practices agile development. Once you’ve developed a relationship with your agile development team you can start working together to optimize the process of seeing your products or campaigns reach fruition.
Innovative solutions
An agile development partner looks like a team of high performing technical experts. Once tightly integrated into your own team, the ability to develop innovative solutions grows. You have the creative and big thinking marketers and the technical savvy to make those pie in the sky ideas happen.
Ongoing technology support
Think of your outsource agency as your builders, while you are the architects. A development agency works with the same fast pace as you and can respond to your technical needs with the urgency that you need. A team of agile developers adapt to and solve the problems they are thrown because they are equipped with an entire team of technical experts who think, how you think.
Fixed costs
An agile agency, knows the benefit of finding the right help at the right price. Custom development agencies like our own, have found an innovative way to provide the highest quality of service to fit a digital agencies needs, that is with a fixed monthly cost package. It works out to less than a independent contractor or larger development agency and you'll always know your cost.
A team that thinks and works like you do, that is the real benefit of the agile development methodology. When you're agency is aligned with your outsourced help, everything is simplified and products and campaigns are realized with efficiency. You can learn more about the agile project management style from our agile marketing ebook, follow the link below.
