Your own online store is more in reach than you think.

Just look to Shopify, with their user-friendly system you can have a store up and running in no time. We’re talking within a day (if you are seriously in that kind of rush).

When you start the process of opening a Shopify store, you will be asked to choose a theme. You can choose a free theme or a paid one, what you should know is that the theme will be general and designed for a fake store. You will have to take the elements of that theme and manipulate them to match your own branding. This can be as simple or complex as you choose.

You undoubtedly want a professional store that makes visitors want to spend their money on your products. With this in mind, it’s important to spend some time on customization, here are the best ways to customize your Shopify website.


Purchase a great theme

The reason why so many brands flock to Shopify for their ecommerce platform is the library of professionally designed themes. On top of being an incredibly easy platform to use even for the most “un techy” person, Shopify’s experts provide beautifully designed themes that are optimized to facilitate sales.

If you’re new to web design, a theme is what controls the ‘layout and appearance’ of any website.  On Shopify, their template language is Liquid, this is important for the next point. If you do choose to hire an expert to handle your Shopify theme customization, you’ll want to make sure their fluent in this coding language and structure.


Customizing your Shopify theme

Once you have downloaded your theme you simply need to navigate to your Online Store>Themes>Customize Theme in order to start the customization process. Each theme will allow you to customize certain types of pages, settings and items like your font, colouring and photography. There will be some elements that you want changed that will not be possible without editing the HTML or CSS of the coding. 


Hire a Shopify developer to customize your Shopify website  

Hiring a Shopify expert is really the best way to customize your theme. With their help you can ensure that your store has the aesthetic and functionality that you need, while you focus on building your business and your strategy. There are a couple options here. First you should choose a theme and hire a designer to translate your brand into the aspects of the theme. Once you are happy with the look of the home, interior and product pages you can hand that design over to a Shopify developer.

Then the customization work begins and soon you’ll have a home your products deserve.


Shopify offers a great help centre, with numerous articles that can help you through the process of customizing your themes. Some edits just aren't worth your time or energy. Learn more about Shopify and other ecommerce sites available to you below. 

choosing an ecommerce platform