Whether built on HubSpot, Shopify, or WordPress, your website attracts customers 24/7 and must be designed according to industry trends. With so much going on in the web development and digital ecosystem overall, there are a few things to look out for in 2025. We've noticed a growing demand from our clients for these features, trends, and technologies.
1. Scrolling Animations
Scrolling animations are expected to be a major trend in web development. They significantly boost user experience and engagement, allowing seamless transitions and guiding customers through the website content. They also add to the interactive and visually appealing nature of websites.
This can include items that move into position, change color, or fade in and out to provide an attractive experience that draws visitors to keep exploring the website. It can help websites stand out in a competitive digital market by making them more memorable and exciting.
2 Micro Interactions
Micro-interactions are tiny, subtle design components that improve user experience (UX) by giving users feedback, directing them, and giving a website a unique personality. When the visitors click or tap on components, these small interactions occur, improving the user experience and making it more pleasing.
Micro-interactions enhance usability, increase user satisfaction, and let users know they are going in the correct direction. A greater emphasis on micro-interactions can make that same experience stand out more.
3 Micro Animations
Micro animations are small, subtle motions that improve user experience by making a website more attractive. Micro animations draw customers in and add excitement to the buying experience.
Micro animations are one of the newest trends in web design. They improve user experience and give customers a more dynamic view of their products. Many e-commerce websites use micro animations to demonstrate to customers how their clothing fits and moves on actual people.
4 Emphasize Negative Space
Negative or white space is the space between design elements on a web page. It is an essential component of design that brings visual clarity, balance, and emphasis. You can improve your website's aesthetics and user experience by showcasing negative space.
Use line spacing, padding, and margins to visually divide sections without overpowering the user. Prioritize structure in typography by utilizing a range of font weights and sizes to organically direct the visitor's attention.
Negative space contributes to a more logical and visually appealing user experience by minimizing complexity and distractions.
5 Interactive 3D Models and Content
Interactive 3D models and information revolutionize digital interaction, providing consumers with dynamic and engaging experiences. These models allow users to interact with digital items, adding a sense of authenticity that improves understanding and engagement.
Products can also benefit from 3D model animations, which provide a more realistic portrayal and let users see every feature from every perspective, just like they would if they were seeing the item. This improves the online purchasing experience, boosts consumer confidence, and increases conversion rates.
6 Gamified Design
Gamification incorporates game-like features into your website, such as challenges, points, and awards, to encourage users to stay on it longer and even provide personal information.
This is an excellent method for giving users something of value, encouraging interaction, and gaining more insight into them. The gamified design makes customers feel like they have made progress and accomplished something, making them want to return and keep exploring.
7 Material Design
Google created Material Design as a design language prioritizing usability, simplicity, and a seamless user experience. Material design aims to create a consistent and visually appealing user interface by simulating the physical environment and its textures with color and shadows.
Google's software suite icons are a great illustration of material design:
The most notable instances of material design are the shadows on the calendar and the Gmail envelope. It significantly enhances the icons' three-dimensional appearance.
8 Isometric Design and Illustrations
Drawing or creating in a way that depicts three-dimensional objects on a two-dimensional plane is known as isometric design. This method makes the appearance of depth by aligning parallel lines at identical angles, commonly 30 degrees.
A three-dimensional appearance is more exciting and visually appealing than a flat design. Using isometric design, designers can create attractive, informative visuals that improve user experience and effectively convey complex concepts.
9 Claymorphism
Claymorphism creates a three-dimensional, floating effect by using two inner shadows and an outside shadow. It gives items like call-to-action buttons, charts, cards, and icons a smooth, dimensional look in web design. It aims to make user interfaces more accessible and friendly to create satisfaction and improve the customer journey.
10 Art Deco
The 1920s saw the rise of the unique and significant Art Deco, distinguished by its rich decoration, vibrant colors, and bold geometric patterns.
This web design trend's ability to combine modern minimalism with classic elegance creates an aesthetically appealing and unforgettable user experience. Furthermore, due to its versatility, the Art Deco style can be used with contemporary color schemes and digital design methods to create elegant and modern websites.
11 Organic Shapes
Forms and structures that are free-flowing, curved, and irregular, often influenced by nature, are called organic shapes. Organic forms are more flowing and natural, giving a sense of movement and life, in contrast to geometric shapes, which are precise and mathematically defined.
Organic shapes set a website apart from traditional, geometric designs by adding a sense of uniqueness and organic appeal. Soft, flowing curves can gently divide areas to improve the site's readability and navigation.
12 Smart Video
For a long time, video has been recognized as essential to websites. Videos are popular because they are captivating, and some people would rather watch a video than read words. Videos can increase conversions and promote confidence.
The video is excellent, but it must be carefully planned. Smart video is all about video with meaning and purpose. The days of adding a YouTube video to your website are long gone. One carefully considered, excellent video is preferable to a dozen rashly put-together ones.
Make educational movies that directly address frequently asked questions by your customers and prospects. This can help build your brand as an authority in your industry and turn your website into a helpful resource.
13 Text-Only Hero Images
Text-only hero Images are a minimalist design style in which text, not an image or graphic, serves as the primary visual element of a webpage's hero section. This approach emphasizes using powerful typography and captivating text to draw readers in and deliver the main idea.
Text-only hero images can improve site performance and user experience by highlighting typography and compelling words while producing a powerful visual impact. This structure focuses on the value of simplicity and the impact of carefully chosen words.
14 Full Page Headers
Full-page headers will continue to be a common feature in web design in 2024. A popular strategy is to use eye-catching visuals to the right of the header and crucial text or call-to-action buttons on the left. This is due to visitors' tendency to focus mainly on the upper-left section of your page.
The eye-catching design of full-page headers draws customers in and maintains their interest from the first time they arrive on the website. They offer a great opportunity to use well-chosen images and text to highlight the brand's identity and values.
15 Dark Mode
There are two purposes for dark mode site designs. They help lower eye strain, which is a problem for many people as we spend more and more time in front of screens. In terms of appearance, dark mode makes it simple to give your website an advanced appearance. It also draws attention to other design components by diminishing the surrounding parts. Dark mode has useful advantages for user comfort, longevity of battery, and aesthetic appeal, in addition to being a trendy design choice.
16 Data Visualization
It can be difficult to communicate data interestingly. However, the effort is valuable since data visualization uses the fact that people are visual beings but still effectively communicating your point. Data visualization turns your data into visuals that attract readers and stimulate their interest in your company. Graphs and infographics are two of the most often used tools for bringing data to life.
17 Full Height Homepage Hero
When the hero portion of a webpage takes up the whole height of the user's viewport, from top to bottom, it creates a visually engaging element known as a Full Height Homepage Hero. This strategy guarantees that users will immediately see an engaging, powerful introduction to the website's content.
Websites can create an engaging and immersive experience that effectively directs users across the site and grabs their attention by implementing a full-height homepage hero. This design trend is perfect for creating a powerful, memorable impression.
18 Blending Photos with Graphical Elements
This creative design technique combines real-world images with graphical or creative components to improve visual storytelling. This method gives different design projects depth, context, and a unique visual appeal.
This combined approach gives an ordinary photograph a creative and enjoyable touch. Websites are also starting to follow this pattern. Combining graphics and pictures can help maintain website users' interest in your content and strengthen your company's branding.
19 Frosted Glass Effect
The frosted glass look on websites is currently implemented because of recent developments in web technology. Because of the hazy look of items behind the frosted glass overlay, text or objects can appear over the image and still be readable, which also helps bring color to an area. Designers can improve their websites' usability and aesthetic appeal by carefully including the frosted glass effect, creating a captivating and modern user experience.
20 Voice-Activated Interface
Voice-activated interfaces are growing in popularity and changing how people use technology. These interfaces offer a hands-free, user-friendly experience, enabling users to operate features and perform tasks using spoken commands.
Although most websites do not have voice-activated interfaces, this new trend is not going away soon. Many websites will incorporate voice search as an alternative to traditional text search.
Here's what Computan WordPress Developers think will rock in 2025
Haseeb Ilyas, Project Manager - Security & WordPress, Computan, says, "The trends in 2024 remain similar, such as the latest WordPress themes, but there is a stronger focus on decoupling the front-end and back-end to support headless WordPress architecture. Significant advancements are also happening in AI, with WordPress builders becoming more intelligent. For example, Elementor can now generate widgets or insert page elements with just a single prompt."
Hassan Hashmi, Computan's WordPress Team Lead, agrees with Haseeb: "Many clients are moving toward headless or decoupled WordPress setups, where the front end is managed by JavaScript frameworks like React, Vue, or Next.js, while WordPress handles the backend." Hassan continues, "Clients want accessibility audits, compliant design patterns, and ARIA roles implemented, especially as regulations around digital accessibility are becoming stricter in many regions."
For HubSpot and Shopify, Here Are The Things That Will Outshine in 2025
M Aamir Aslam, HubSpot Team Lead, Computan, says, "HubSpot offers powerful automated workflows, seamless integrations with various software, and expanded eCommerce capabilities, leveraging its ability to manage both CRM and CMS functions in a single platform. We are seeing more requests from clients in these areas of work."
Adeel Haider, Shopify Developer, Computan, believes that "Shopify will likely keep focusing on personalization and ease. Lots of clients will want AI tools for chatbots and product suggestions—apps make these easy to add now, so no complex coding is needed.
Headless setups will help make sites faster and mobile-friendly, and AR for try-ons will be famous, especially in fashion and home decor. Subscription models, eco-friendly options like carbon tracking, better analytics, and multi-language support will also be in demand. Voice shopping might start picking up, too."
