ALRIGHT, HUBSPOT. LET’S GET REAL HERE. IT’S A FANTASTIC PLATFORM—CRM, MARKETING AUTOMATION, SALES PIPELINE, CUSTOMER SERVICE, CMS! BUT NOT EVERYONE STICKS AROUND. LET'S BREAK DOWN THE BIG THREE REASONS HUBSPOT USERS SOMETIMES SAY GOODBYE AND DIG INTO HOW THEY MAY OR MAY NOT NEED TO IF THEY HAVE THE PROPER SETUP.
1. THE PAST AGENCY HORROR STORY
MANY FOLKS COME TO HUBSPOT, EXCITED ABOUT WHAT THE PLATFORM CAN OFFER, ONLY TO HAVE THEIR DREAMS CRUSHED BY AGENCIES THAT DIDN’T DO THEM ANY FAVORS. MAYBE THE WEBSITE BUILD LOOKED GREAT ON PAPER BUT WAS A CLUNKY MESS IN PRACTICE. PERHAPS THE LANDING PAGES WEREN’T OPTIMIZED FOR CONVERSIONS, OR THE EMAILS WENT STRAIGHT TO THE SPAM FOLDER. OR THE INTEGRATIONS? DON’T EVEN GET ME STARTED.
WHEN USERS COME IN WITH A BAD FIRST EXPERIENCE, THEY’RE BOUND TO FEEL LIKE THEY ARE IN THE WRONG PLACE. BUT HERE’S THE THING, FOLKS: IT’S NOT HUBSPOT’S PROBLEM. IT’S THE HANDS ON THE WHEEL. THEY COULD MAKE THE PLATFORM WORK LIKE A DREAM IF THEY’D STARTED WITH A PRO AGENCY (LIKE COMPUTAN, SHAMELESS PLUG). GOOD CODING AND DEEP PLATFORM KNOWLEDGE CAN TURN THAT “MEH” EXPERIENCE INTO SOMETHING BRILLIANT.
2. THE "I DON’T GET IT" SYNDROME
A LOT OF PEOPLE DON’T KNOW WHAT HUBSPOT CAN DO. NEITHER DID I A FEW YEARS AGO. SHOCKING, RIGHT? YOU SEE THE PLATFORM YOU SOLD ON THE CRM, MAYBE A FEW WORKFLOWS, AND—BAM! YOU HIT A WALL. SUDDENLY, YOU ARE LIKE, “THIS DOESN’T FIT WITH OUR BUSINESS OR MARKETING PROCESS. IT JUST… DOESN’T FEEL RIGHT.”
THE THING IS, HUBSPOT CAN BE TAILORED, FINE-TUNED, AND PRACTICALLY REIMAGINED TO MEET ALL KINDS OF BUSINESS NEEDS. BUT THAT TAKES KNOW-HOW. WHEN USERS DON’T GET A PROPER INTRODUCTION TO EVERYTHING HUBSPOT IS CAPABLE OF, THEY WON’T BE ABLE TO SEE THE BIG PICTURE. THEY MISS OUT ON CUSTOM FEATURES, NOT REALIZING THAT, WITH THE RIGHT TWEAKS, HUBSPOT CAN BEND AND SHAPE TO SUPPORT THEIR UNIQUE BUSINESS FLOW.
IMAGINE YOU’VE GOT A BRAND-NEW FERRARI, BUT NO ONE TOLD YOU HOW TO DRIVE IT. YOU’LL THINK, “MEH, THIS CAR DOESN’T REALLY WORK FOR ME.” THAT’S WHAT’S HAPPENING HERE. WITHOUT THE RIGHT TEAM TO HELP THEM UNDERSTAND AND OPTIMIZE HUBSPOT, BUSINESSES THINK IT’S NOT THEIR VIBE.
3. IT’S TOO EXPENSIVE!
HUBSPOT ISN’T THE CHEAPEST OPTION ON THE BLOCK, AND YEAH, WORDPRESS STARTS LOOKING TEMPTING WHEN YOU COMPARE PRICE TAGS SIDE BY SIDE. BUT—AND THIS IS A BIG BUT—HUBSPOT ISN’T JUST ABOUT HOSTING A WEBSITE. YOU’RE GETTING A FULL ARSENAL OF MARKETING TOOLS: LEAD SCORING, AUTOMATION, EMAIL MARKETING, SEO RECOMMENDATIONS, CMS, YOU NAME IT.
IF WE BREAK IT DOWN, COMPARING WORDPRESS TO HUBSPOT IS LIKE COMPARING APPLES TO… FANCY APPLES WITH HIGH-TECH JUICE-BLENDING AND HEALTH-TRACKING FEATURES. WORDPRESS MIGHT BE LIGHTER ON THE WALLET AT FIRST, BUT IF YOU FACTOR IN ALL THE ADDITIONAL MARKETING AND AUTOMATION FEATURES YOU’D HAVE TO PATCH TOGETHER (AND PAY SEPARATELY FOR!), HUBSPOT’S VALUE BECOMES WAY CLEARER.
SO, WHAT DO YOU DO IF YOU WANT TO MAKE HUBSPOT WORK WITHIN YOUR BUDGET? SIMPLE: TRIM IT TO FIT YOUR NEEDS. HUBSPOT’S OFFERINGS ARE MODULAR. NOT EVERY BUSINESS NEEDS THE HIGHEST TIER OF EVERYTHING, AND THERE ARE CREATIVE WAYS TO CONFIGURE A HUBSPOT SETUP THAT’S AFFORDABLE AND EFFECTIVE.
THE HUBSPOT DILEMMA: TO STAY OR TO GO?
WHAT IF, INSTEAD OF GIVING UP ON HUBSPOT, USERS COULD WORK WITH AN AGENCY THAT KNOWS HOW TO MAKE IT SING? ONE THAT KNOWS HUBSPOT BACKWARD AND FORWARD, WITH A TRACK RECORD FOR SUCCESS. YES, I’M TALKING ABOUT COMPUTAN (WE HAD TO GET THE SHAMELESS PLUG IN A SECOND TIME SOMEWHERE, DIDN’T WE?). IT’S ABOUT TAKING WHAT’S ALREADY AN EXCELLENT PLATFORM AND GETTING EVERY JUICE BIT OUT OF IT.
SO, WHAT DOES THAT LOOK LIKE IN PRACTICE? LET’S PLAY IT OUT:
- CLEAR COMMUNICATION AND EXPECTATIONS: FROM THE BEGINNING, THE RIGHT AGENCY WILL TELL YOU WHAT’S REALISTIC AND WHAT’S NOT. THIS WAY, YOU’RE NOT JUST HOPPING IN BLIND, HOPING EVERYTHING WILL WORK OUT. YOU’LL HAVE A CLEAR ROADMAP.
- TAILORED APPROACH: HUBSPOT ISN’T ONE-SIZE-FITS-ALL, NOR ARE YOUR BUSINESS NEEDS. A SEASONED TEAM CAN CUSTOMIZE THE PLATFORM, OPTIMIZING FEATURES TO WORK FOR YOU SO YOU DON’T HAVE TO LEAVE THOSE HELPFUL TOOLS ON THE SHELF GATHERING DUST.
- COST MANAGEMENT: WANT THE PERKS WITHOUT THE PRICE SHOCK? AN AGENCY LIKE COMPUTAN CAN HELP PRIORITIZE FEATURES THAT ADD IMMEDIATE VALUE AND EXPLORE FLEXIBLE PAYMENT MODELS WITHIN HUBSPOT SO YOUR INVESTMENT ALIGNS WITH YOUR GROWTH.
