The title is not clickbait; we don’t use HubSpot for LinkedIn posting even after knowing that it has significant benefits for social media marketing. And that is why people use HubSpot for LinkedIn posting.
1. Streamlined scheduling: HubSpot allows you to schedule your LinkedIn posts in advance, saving time and helping you stay organized.
2. Detailed analytics: HubSpot provides in-depth analytics on your LinkedIn posts, including engagement rates and follower growth. This allows you to track the success of your social media strategy and make data-driven decisions.
3. Integration with other marketing tools: HubSpot integrates with other marketing tools and platforms, making it easier to manage your social media presence alongside other marketing efforts. You can post from HubSpot on Facebook, Twitter, Instagram, and LinkedIn. That’s convenient, right?
Overall, HubSpot can help businesses save time and improve their social media strategy by providing advanced scheduling, targeting, analytics, and integration capabilities.
Why We Don’t Use HubSpot for LinkedIn Posting
It has been written repeatedly in Computan blogs that the tools are useless no matter how advanced tools and solutions are available in the market if they don’t align with your business or process requirements. Similar is the case here. We don’t use HubSpot for LinkedIn Posting for two major reasons.
We Can’t Tag People in a LinkedIn Post
Maybe it’s not that important for your business, but for every second post we do, we want to tag people in our posts. When we post on LinkedIn through HubSpot, we cannot tag people in the post. It does not seem like HubSpots’ lack of functionality, but LinkedIn’s. LinkedIn has not allowed tagging people if we use third-party tools for posting. We tried other tools as well, but the same result. People tagging is not allowed.
Now, we can write and publish posts on LinkedIn, and when it is live, we can open a LinkedIn account, edit the post, and tag people in it. That’s one way. But, again, you have to spend time on two platforms for each post, which defeats the purpose of using the tools.
So, we decided to ditch third-party tools, including HubSpot, to post on LinkedIn. We do it directly.
Auto-Posted Blogs Don’t Look Good
Auto-posting is another feature that HubSpot offers. According to this feature, whenever a blog is made live, it gets uploaded as a social post on LinkedIn. But the post doesn’t look good because it posts the title of the blog as it is and then the link. That’s it.
We want a different text, a customized text, a longer text version, and hashtags for each post. All this doesn’t happen in automatic posting. If we use this feature, we again have to log in to LinkedIn, edit the post and make changes, which takes time. So, we decided to post on LinkedIn manually.
We do the following kinds of Posts on LinkedIn. You can categorize your LinkedIn posts, too, for more clarity on your branded content that goes live on social media platforms. And not just limited to posting, LinkedIn responds well to networking, lead generation, and recruitment.
1. Brand awareness: By posting regularly on LinkedIn, businesses can increase their visibility and build brand awareness among potential customers, investors, and partners.
2. Thought leadership: By sharing valuable insights and industry knowledge, businesses can position themselves as thought leaders and establish credibility among their networks.
3. Networking: LinkedIn allows businesses to connect with other professionals, building their network of potential partners, customers, and employees.
4. Lead generation: Posting on LinkedIn can help businesses attract potential leads and drive traffic to their website, ultimately leading to increased sales.
5. Recruitment: LinkedIn is a powerful tool for recruiting top talent, as it allows businesses to showcase their company culture and job opportunities to a broad audience of professionals.
