Many of us did not know about Zoom until the COVID19 pandemic outbreak. When all our house doors were shut, and we were locked inside, ample doors of opportunities opened up for Zoom. From business conferences and meetings to comedy gigs, majority of such interactions were hosted through Zoom. The Zoom mobile app was downloaded 485 million times in 2020 (source: Backlinko). This gave rise to lots of integrations requests at Computan as well. Clients wanted to schedule meetings, track progress, and utilize the data generated for further promotions.
There’s a standard native integration solution available for it. Zoom for HubSpot is a HubSpot certified app, so we can assume that there will be many integration options available to integrate Zoom with HubSpot.
The Standard Native Zoom HubSpot Integration Overview
Users can integrate Zoom with HubSpot and turn every meeting scheduled in HubSpot into a Zoom meeting and send meeting details to HubSpot prospects.
Upon successful integration, when there’s registration on Zoom meetings/webinars/classes, they are automatically saved as contacts in HubSpot. From there, you can use HubSpot workflow features to nurture those contacts, send them reminders about future webinars, and more.
Based on Zoom webinar activities, create a list and views in the HubSpot CRM, and see who registered for the webinar, who attended, who stayed for what duration, etc. This way, you get details of your webinar analytics.
Users can record and capture information during the calls using the conversational intelligence feature.
Such an integration project took place at Computan where we integrated Zoom with HubSpot. Our client was organizing webinars on a weekly basis on different topics. Some attendees were regular attendees, and some were the new ones. And, without a proper CRM like HubSpot, it was hard to track which attendee attended which webinar for how much time. And, because there were so many webinars taking place, it added to the complexity of the integration project itself.
We pulled attendance data from Zoom and updated that data in HubSpot as custom objects. Those custom objects were associated with contacts to set their status attended for a particular event. Then we generated a report based on the stats of each user.
It goes like this…
| Event 1 | Event 2 | Event 3 | ||
| Contact 1 | Company 1 | Attended | Attended | x |
| Contact 2 | Company 2 | Attended | x | Attended |
| Contact 3 | Company 3 | Attended | Attended | Attended |
| Contact 4 | Company 4 | x | Attended | x |
Further elaborating on each contact, we know how much time they attended the event. All this data was fetched from Zoom and displayed in HubSpot. Our client was able to use this data to send notifications and instructions for the next webinars. Their marketers made good use of this data in their campaigns and nurture the contacts.
